Sr. Specialist, Marketing Technology at ServiceNow | Waltham, MA | $94K/yr – $125K/yr

ServiceNow

Sr. Specialist, Marketing Technology

Waltham, MA (Remote)

$94K/yr – $125K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end MarTech operations spanning Marketo, AEP, AJO, AEM, and data governance to enable multi-channel campaigns.

Architect end-to-end data flows and administer Marketo Engage and Adobe Cloud connectors.
Must-have: Marketo Engage administration plus AEP Real-Time CDP identity resolution and audience activation.
Standout: Governance & regulatory compliance across GDPR/CCPA with cross-functional campaign execution.

Job Description

Responsibilities

Platform Administration and Optimization
Administer and optimize Marketo Engage, including Smart Campaigns, lead scoring, lifecycle management, segmentation, and database governance
Manage audience creation, data schemas, and segment activation within Adobe Experience Platform (AEP) Real-Time CDP
Design and maintain customer journeys in Adobe Journey Optimizer (AJO), ensuring consistent and personalized cross-channel experiences
Oversee content components, templates, and digital asset management within Adobe Experience Manager (AEM)
Data Strategy and Integrations
Architect and maintain end-to-end data flows across CRM, CDP, marketing automation, and analytics platforms
Enforce data quality standards, identity resolution, and consent management within AEP
Manage Marketo to CRM bi-directional sync, Adobe Experience Cloud connectors, and third-party platform integrations
Apply ETL (Extract, Transform, Load) concepts and integration patterns to support reliable, scalable data pipelines across the MarTech stack
Campaign Execution and Digital Marketing
Partner with Campaign teams to plan and execute multi-channel programs across email, nurture, events, and paid media
Build and optimize automated programs that reduce manual effort and improve campaign velocity and consistency
Apply email marketing best practices including deliverability, SPF/DKIM/DMARC configuration, IP warming, dynamic personalization, and A/B testing
Monitor and report on platform and campaign performance, surfacing insights to guide continuous optimization
Governance, Compliance, and Operations
Implement and maintain governance frameworks ensuring compliance with GDPR, CASL, CAN SPAM, and CCPA regulations
Produce and maintain platform documentation, operational runbooks, and change management processes
Develop and manage subscription and consent programs across all marketing channels and platforms
Support platform upgrades, sandbox testing, and feature rollouts across the Adobe ecosystem

Requirements

5 to 8 years of progressive experience in marketing technology or marketing operations
Working knowledge of AJO journey design, channel configuration, and campaign management
Minimum 3 years in a B2B enterprise tech environment managing complex, multi-platform MarTech ecosystems
Familiarity with AEM content management, component authoring, and DAM workflows
Proven expertise in Marketo Engage administration across the full platform capability set
CRM integration experience
Hands-on experience with AEP: data ingestion, Real-Time CDP, identity resolution, and audience activation
Demonstrated track record implementing data governance and regulatory compliance programs
Marketo Engage: Email 2.0, Dynamic Content, Tokens, Snippets, Velocity Scripting
RESTful API integrations and webhook configuration
AEP, AJO, AEM, Adobe Analytics, Customer Journey Analytics and more
SQL or equivalent query language (must have)
HTML and CSS for email template and landing page development
JavaScript for tracking, form behavior, and API-based integrations
Working knowledge of AI and automation tools applied to marketing workflows

Preferred

Bachelor's degree in Marketing, Business, Computer Science, Information Systems, or equivalent experience
Marketo Certified Solutions Architect | Adobe AEP, AJO, or AEM Certifications | ITIL or Agile/Scrum certification

Benefits

Health plans, including flexible spending accounts
401(k) Plan with company match
ESPP
matching donations
a flexible time away plan and family leave programs

ServiceNow

4.4 Glassdoor

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004

Santa Clara, CA, US

32K employees (2,162 in marketing)

www.servicenow.com

89% recommend to a friend

97% CEO approval