Sr. Specialist, Digital Advertising at Advance Local | Michigan, USA

Advance Local

Sr. Specialist, Digital Advertising

Michigan, USA (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own the core advertising optimization and client-facing storytelling for VIN-level campaigns, turning warehouse insights into actionable recommendations across platforms.

Growth/Performance Insights: Hypothesize, test, and deliver optimization recommendations from vast data to improve deal-level outcomes.
Client Communication & Trust: Sit on calls, explain performance, and handle real-time questions with confidence.
Operational Excellence: Equip the team with troubleshooting tools and distribute key findings to Sales and Accounts for stronger presentations.

Job Description

Responsibilities

Help Catalyst IQ deliver best-in-market digital advertising by continuing to diversify and enhance our digital offerings and tactical approach, with an emphasis on VIN-level vehicle products; hypothesize, test, evaluate and deliver insights and improvement recommendations
Sit on client calls and speaks confidently to their account performance, make recommendations and handle real-time questions
Stay up to date on new industry trends and technical changes across platforms, and develop a point of view and response on behalf of Catalyst IQ
Analyze a vast data warehouse and help to distribute key findings to Sales & Account teams to better present Catalyst IQ’s value on various accounts and dealer groups
Provide the broader digital advertising team with the tools to improve efficiency and troubleshoot problems on the day-to-day
Support the team with daily deliverables and ticket queues; be a resource to help navigate the tougher problems and requests from Sales/Account teams & clients

Requirements

Bachelor’s Degree in related field or equivalent experience
Minimum 4 years of experience in digital advertising. Account management, sales or digital advertising operations experience is a major plus
Google Ads and Google Analytics Certified
Strong Digital Advertising expertise in the following: Search, Social Media, Display, Performance Max, CTV/OLV
Including platform experience in: Google, Facebook, DV360, Google Analytics, Google Merchant Center, Google Tag Manager, Amazon
Strong analytical mind with the ability to interpret digital ad campaign performance and trends, and speak to them confidently
Heavy emphasis on mid-to-low-funnel Conversion / Lead delivery
Proactive mindset, always looking for the next problem to solve
Seamless collaborator and facilitator of new ideas and projects
Confident communicator and speaker, able to articulate clearly both in a team environment and in front of clients
Ability to organize and prioritize time and workflow in a fast-paced, demanding environment
Ability to work independently on concurrent tasks under tight deadlines
Quick learner with ability to apply learnings to key company goals
Strong Microsoft Excel skills

Advance Local

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. As home to some of the nation’s top local media groups, software and data platforms, and marketing agencies, Advance Local strives to make a positive and lasting impact in the communities we serve. A company grounded with rich history and driven by creative innovation, Advance Local’s mission is to strengthen and empower the communities we serve. Our media groups include Advance Ohio, Alabama Media Group, Advance Media New York, MassLive Media, MLive Media Group, NJ Advance Media, PA Media Group, and Staten Island Media Group.We believe in our brands, our values, and each other and are united by our shared goals, culture of creative innovation and commitment to our communities we’ve been serving for more than a century. We're part of Advance, a private, family-owned business that owns, operates and invests in companies spanning media, entertainment, technology, communications, education and other promising growth sectors. Their mission is to build the value of the company over the long-term by fostering growth and innovation across their diversified portfolio. Advance’s portfolio of exceptional companies includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and POP. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit.For more details, please visit AdvanceLocal.com.

Founded in 1922

New York, New York, USA

525 employees (185 in marketing)

www.advancelocal.com