Sr Social Media Strategist

Responsibilities

• Develop social and community marketing strategies, concepts, and approaches for RFPs, new business pitch opportunities, and existing clients.
• Create community engagement strategies for Discord and other social platforms that build communities from the ground up and grow existing communities.
• Be able to distill strategy and expertise into easily digestible presentation decks
• Be comfortable in a client-facing role including day-to-day management and pitch meetings.
• Conceptualize social media concepts, recurring content series, and platform-native engagement tactics.
• Provide cohesive integration between Strategy, Social, and Creative departments; guiding broader campaign teams on channel tactics, platform nuances, and placement best practices.
• Identify industry, competitor, consumer, and cultural social and community trends through research and social listening tools.
• Develop social KPI frameworks, measurement plans, and performance reporting standards that connect client business goals to social ROI and community retention.
• Execute approved social strategies throughout the social media team.

Requirements

• Bachelor's Degree and/or relevant experience is necessary.
• 4 – 6 years of agency or brand experience on brands with high-volume social output, working as a strategist, community manager, or relevant role. Experience with campaigns in the gaming, entertainment, or tech industries is highly preferred.
• Deep, hands-on knowledge of Discord server management and engagement tactics in addition to broad familiarity across major social platforms (X/Twitter, TikTok, Instagram, YouTube, Twitch).
• Excellent deck-building abilities and superior presentation skills that clearly articulate social insights to mid- and high-level stakeholders.
• Ability to formulate campaign concepts and recurring content series that inspire internal creative, AV, and social production teams. Note: Content creation experience is not required or expected for this position but it would be considered a plus.
• Proven experience connecting brand objectives to social KPIs, with hands-on experience using social listening and analytics tools to drive actionable insights.
• Excellent verbal and written communication skills with an open mind to hear inputs from cross-functional teams.
• Must be nimble and flexible to succeed in a fast-paced environment with ad hoc requests.
• Results orientated and ability to justify opinions.
• PAssion for Tech, Entertainment and Gaming industries.

Preferred

• Supervisor/manager/team management preferred.
• Experience with campaigns in the gaming, entertainment, or tech industries is highly preferred.
• Content creation experience is not required or expected for this position but it would be considered a plus.
• Figma experience a plus.