Sr. Social Media Manager

Responsibilities

• Own insight-led social strategy, channel plans, content priorities, and KPIs across key and emerging platforms, using audience insights, trends, and performance data to drive growth.
• Lead original, platform-native content development and the social editorial calendar, translating fandom, culture, product launches, and brand campaigns into compelling storytelling.
• Develop and manage creator and influencer partnerships, including talent selection, briefs, agency coordination, content approvals, and campaign measurement.
• Lead and grow the affiliate program, partnering with E-commerce to optimize recruitment, partner performance, conversion, and attributed revenue.
• Collaborate proactively with Brand, Creative, Merchandising, E-commerce, PR, and Retail on integrated planning; communicate timelines, priorities, deliverables, and results.
• Oversee social campaigns, community management, reporting, budgets, and agency partners; turn performance insights into actionable recommendations.
• Coach and develop the social team, setting clear priorities, maintaining creative quality, and fostering accountability and cross-functional partnership.

Requirements

• 7+ years of social media or digital content marketing experience with 3+ years in leadership, ideally in retail, fashion, lifestyle, entertainment, or consumer brands; 3+ years of team leadership experience.
• Proven success building social strategies and content that deliver audience growth, engagement, and business impact.
• Hands-on experience leading creator/influencer programs and affiliate partnerships with measurable performance or revenue goals.
• Strong cross-functional communication, planning, and stakeholder management skills, with a collaborative and solutions-oriented approach.
• Fluency in social analytics, platform trends, content development, and performance reporting; strong creative judgment and passion for pop culture and fandom.