Sr. Social Media Manager

City of Industry, CA (On-site)

$120K/yr – $140K/yrSenior Level7+ years expFull time

Posted 1 day ago

Job Summary

Own and execute the end-to-end social strategy, content calendar, creator partnerships, and affiliate growth, aligning cross-functional teams to drive audience growth, engagement, and revenue.

  • Manages platform-native content and editorial calendar.
  • Leads influencer and affiliate programs with measurable outcomes.

Job Description

Responsibilities

  • Own insight-led social strategy, channel plans, content priorities, and KPIs across key and emerging platforms, using audience insights, trends, and performance data to drive growth.
  • Lead original, platform-native content development and the social editorial calendar, translating fandom, culture, product launches, and brand campaigns into compelling storytelling.
  • Develop and manage creator and influencer partnerships, including talent selection, briefs, agency coordination, content approvals, and campaign measurement.
  • Lead and grow the affiliate program, partnering with E-commerce to optimize recruitment, partner performance, conversion, and attributed revenue.
  • Collaborate proactively with Brand, Creative, Merchandising, E-commerce, PR, and Retail on integrated planning; communicate timelines, priorities, deliverables, and results.
  • Oversee social campaigns, community management, reporting, budgets, and agency partners; turn performance insights into actionable recommendations.
  • Coach and develop the social team, setting clear priorities, maintaining creative quality, and fostering accountability and cross-functional partnership.

Requirements

  • 7+ years of social media or digital content marketing experience with 3+ years in leadership, ideally in retail, fashion, lifestyle, entertainment, or consumer brands; 3+ years of team leadership experience.
  • Proven success building social strategies and content that deliver audience growth, engagement, and business impact.
  • Hands-on experience leading creator/influencer programs and affiliate partnerships with measurable performance or revenue goals.
  • Strong cross-functional communication, planning, and stakeholder management skills, with a collaborative and solutions-oriented approach.
  • Fluency in social analytics, platform trends, content development, and performance reporting; strong creative judgment and passion for pop culture and fandom.
BoxLunch logo

BoxLunch

At BoxLunch, our fandom goes beyond pop culture. Launched in 2015, BoxLunch is a specialty retailer committed to offering the best in official licensed merchandise and making a difference in the community. Our goal since day one is to impact lives by bringing fandom and philanthropy together. It’s in our DNA - we focus on what matters. That dream became a reality by teaming up with Feeding America®! For every $10 spent, BoxLunch provides a meal to someone in need by contributing directly to local food banks. Fast forward to today, we have a thriving e-commerce online store and 100+ specialty shops – and we’ve given over 100 million meals to those in need across the U.S. The best part? We’re just getting started. We strive for HT Inc. to be an inclusive place where every individual can be successful, build their career, contribute to the company, our customers and community - AND HAVE FUN DOING IT!Our ValuesThis is what we do to be successful and how we do it:- Focus on the success of our teammates- Foster a culture of continuous improvement- Everybody is responsible for the customer experience- Infuse fun into everything we do- Strive to do the right thingBecome a part of something bigger, and have fun while you’re at it! Learn more about our cause and how you can join the team at workatboxlunch.com. #getsomegiveback

Founded in 2015
Rowland Heights, California, USA
1.5K employees (55 in marketing)

Salaries

Posted range

$120K/yr – $140K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $65K and $100K. Based on 4,391 salaries.

See all BoxLunch salaries

Marketing Team

Marketing Team Size
44 (3% of company)
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
6.9M
Monthly Google Ads Budget
$11.6K
Traffic Source Mix
Search
35.5%
Direct
57%
Referral
3%
Social
3.6%
Paid
0.8%

Headcount Trend

Current headcount: ~1.5K
BoxLunch logo

Sr. Social Media Manager

BoxLunch · City of Industry, CA · On-site