Sr. Social Media Content Specialist

Fort Collins, CO (Hybrid)

$92K/yr – $108K/yrSenior Level5+ years expFull time

Posted 3 days ago

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Job Summary

Own the end-to-end social content process from ideation and production to performance evaluation across platforms, collaborating with Social and Creative teams to execute campaigns and adapt to trends.

  • Lead content creation, shooting, editing, and scheduling to align with brand objectives.
  • Track engagement, VCR, and reach to optimize campaigns and inform future concepts.
  • Collaborate with influencers, brand ambassadors, and internal teams to deliver social-first content and maintain assets.

Job Description

Responsibilities

  • Create new and optimize existing content to assist in the building of the social media calendar in alignment with overall brand calendars and objectives .
  • Shoot and edit day-to-day content in the form of (but not limited to) photos, graphics, Stories, videos, and GIFs primarily for our social media channels based on brand objectives and current social media trends.
  • Consistently ideate and pitch fresh new creative concepts for (but not limited to) Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.
  • Collaborate with the Social and Creative teams to understand deliverable expectations, communicate needs, provide updates on timelines and problem-solve any issues that arise.
  • Assist in the planning and implementation of everyday and long-term social media strategy and campaigns.
  • Produce social content to be utilized on social platforms, social commerce, eCommerce and in paid media based on brand objectives and current social media trends.
  • Attend internal and external events for Social Media team, including support in concepting, building shot lists, capturing footage and creating final content.
  • Monitor recent social media topics and trends to evaluate, incorporate and leverage as applicable to brand objectives .
  • Monitor KPIs such as engagement, VCR and reach to evaluate success of social creative campaigns.
  • Maintain social content libraries and social media tools to stay current with evolving platforms.

Requirements

  • Bachelor’s degree in marketing or equivalent is required. Experience in lieu of degree may be considered.
  • Minimum of five years of professional-level social media marketing experience, with a focus on content creation (graphic design & video) for key social media platforms (Meta, TikTok, Pinterest, YouTube , LinkedIn etc.) is required .
  • Strong design and social portfolio that demonstrates social media design experience. Online portfolio required with candidate submission.
  • Experience with Adobe Creative Suite Required.
  • Travel up to 25% required.

Benefits

  • Otter Products offers a robust benefits package to eligible employees including medical, dental, vision, basic life, voluntary life, long-term and short-term disability, employee assistance program, flexible spending accounts, health savings account, and 401(k) retirement plan. Additionally, for eligible employees, we offer accrued paid time off based on seniority, volunteer time off, parental leave, bereavement leave, company holidays, and years of service awards. Check out www.otterbox.com/pages/careers for more info., Variable Incentive Program - This position is eligible for the Profit Sharing Program.
Otter Products logo

Otter Products

At Otter Products, we grow to give. From our founder’s garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation.Through our industry-leading brands — OtterBox, Liviri, LifeProof and OtterCares — we provide our partners the number-one selling and most trusted products in our categories. From sell-in to sell-through and beyond, we foster those relationships, allowing us to grow and to give — together.By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in our future through education that inspires kids to change the world.From innovation and engineering to community and culture, growing to give is at the heart of everything we do.

Founded in 1998
Fort Collins, Colorado, USA
990 employees (92 in marketing)

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
27%
Direct
54.6%
Referral
7.4%
Social
9.7%
Paid
1.2%

Headcount Trend

Current headcount: ~986

Marketing Team

Marketing Team Size
61 (6% of company)
Marketing Roles Posted (Last 30 Days)
4

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