Responsibilities

• Own the strategy and day‑to‑day execution of Citizens’ Colleague and Leadership Advocacy programs, ensuring alignment with brand, reputation, and enterprise priorities.
• Serve as a subject matter expert and trusted advisor to Communications partners, business leaders, and senior stakeholders on advocacy and leadership presence on social media.
• Lead cross‑functional initiatives by coordinating workflows across Communications, Risk, Legal, Marketing, and Technology partners to deliver integrated social programs.
• Provide strategic guidance and hands‑on support to leaders to help them show up effectively and authentically on social platforms, particularly LinkedIn.
• Execute and optimize advocacy programs, including content planning, platform configuration, performance analysis, and continuous improvement.
• Define, track, and report on program KPIs, using insights and analytics to inform decisions and improve adoption, engagement, and impact.
• Partner with Corporate Communications to support key enterprise moments such as earnings, leadership announcements, cultural initiatives, and reputation‑sensitive events.
• Identify, test, and scale new formats, tools, and platform capabilities to enhance advocacy effectiveness and leader visibility.
• Ensure advocacy programs operate within established governance, policy, and risk frameworks by partnering closely with Risk and Legal teams.
• Support vendor and platform relationships, including social media management and advocacy tools, to ensure effective usage and optimization.

Requirements

• 6–8 years of experience in social media, communications, or digital marketing, with ownership of complex, high‑visibility programs that support senior leadership and enterprise priorities.
• Deep expertise in LinkedIn and social media best practices, particularly for leadership presence, advocacy, and executive communications.
• Demonstrated ability to operate independently as a senior individual contributor with an elevated executive presence and strong influencing skills across functions.
• Strong experience partnering directly with senior leaders and Communications teams, including advising on tone, positioning, and visibility in high‑stakes or reputation‑sensitive moments.
• Proven ability to manage complex workflows, competing priorities, and time‑sensitive initiatives in a fast‑paced environment.
• Strong analytical skills and comfort using data and insights to guide optimization, decision‑making, and program evolution.
• Experience with social media management and advocacy platforms such as Sprinklr, Hootsuite, or Sprout.
• Exceptional written, verbal, and presentation skills, with the ability to communicate clearly, confidently, and credibly with executive audiences.
• Sound judgment, high attention to detail, and the ability to navigate ambiguity with professionalism and discretion.
• Collaborative, proactive, and solution‑oriented working style.