Sr. SEO Specialist

San Diego, CA (On-site)

Salary Not AvailableSenior Level6+ years expSalaried Ft

Posted 2 months ago

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Job Summary

Own the end-to-end SEO program for a portfolio of dental clients by shaping strategy, driving technical optimization, and coordinating cross-functional teams to lift rankings and organic growth.

  • Define and scale SEO strategies across multiple client sites and content tracks.
  • Lead technical SEO, on-page optimization, local SEO, and content guidance to improve visibility and performance.
  • Collaborate with web, content, and paid media teams to deliver cohesive, measurable results.

Job Description

Responsibilities

  • Develop & Execute SEO Strategies – Develop and implement scalable, results-driven SEO strategies that drive growth across a diverse portfolio of dental clients.
  • Client Communication & Strategy – Serve as the primary SEO expert for accounts, leading client communications via email and calls to discuss performance, recommendations, strategy and client escalations.
  • Vendor/Partner Collaboration – Assist in managing external SEO partners by providing feedback, aligning deliverables with internal standards, and identifying process improvements.
  • Team Management and Development – Manage select junior resources, providing guidance and support to junior SEO specialists by reviewing work, sharing best practices, and contributing to their growth and development.
  • SEO Content Optimization – Develop content strategies, perform keyword research, and optimize web copy for SEO performance that are scalable across the department.
  • Website Optimization & Technical SEO – Improve website performance and search engine rankings by implementing best practices in technical SEO, including schema markup, site architecture, and page speed optimization.
  • Local SEO & Google Business Profile Optimization – Execute local SEO strategies, including citation management, local keyword targeting, and Google Business Profile enhancements.
  • Performance Analysis & Reporting – Translate complex performance data into actionable insights using GA4, GSC, SEMrush, and other SEO tools to inform client strategies and internal reporting.
  • Cross-Functional Collaboration – Work closely with the web, content, and paid media teams to create a holistic SEO approach for clients.
  • Time & Project Management – Manage your workload effectively to meet deadlines across a high volume of client accounts, and support the team in managing workload effectively
Wonderist Agency - Dental Marketing logo

Wonderist Agency - Dental Marketing

Wonderist Agency is a full-service marketing agency for dental practices to help them grow their new patient base through a personalized, results-focused marketing plan. We pride ourselves on our personalized approach to each of our client's needs and are committed to working as part of your existing team.Our ServicesAccount Management: Are you tired of managing lots of marketing partners and trying to figure out what works and what doesn't? We provide dedicated Account Managers that build your strategy, find new opportunities, keep everything organized, and moving forward. We make sure we have a phone call once a month to provide you with a status update and a second phone call once a month to report on the results.Search Engine Optimization (SEO): We focus on quality over quantity to build onsite content and offsite backlinks that consistently put your website on page one.Digital Paid Advertising: In addition to search engine optimization, we focus on branded and direct response marketing to reach your target customers on Google, Facebook advertising networks.Social Media: We focus on unique content creation and brand engagement to ensure an ongoing relationship between your business and current and prospective patients while building targeted product campaigns that reach prospective customers and re-market to interested or existing patients.Web Development: We build beautiful Wordpress websites that stand out! All our websites are mobile responsive and optimized to convert traffic into phone calls. Our websites live on a premium hosted platform that is blazing fast with no downtime.Photo & Video Production: We take and edit beautiful photos and videos that tell the story of your practice so prospective new patients can get to know you before they even pick up the phone.Brand Development: Customized development of practice brand logo, style, mission statement, tagline, and website address.

Founded in 2011
San Diego, California, USA
70 employees (30 in marketing)

Traffic Signals

Monthly Visitors
199.1M
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
21.6%
Direct
52.8%
Referral
4.7%
Social
20.8%
Paid
0.1%

Headcount Trend

Current headcount: ~70

Marketing Team

Marketing Team Size
23 (33% of company)
Median Career Experience
8 years
Median Tenure
2.8 years