Sr. SEO Manager at The Hearst Corporation | Chicago, IL | $90K/yr – $120K/yr

Sr. SEO Manager

Chicago, IL

$90K/yr – $120K/yrSenior Level6+ years expFull time

Posted 4 weeks ago

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Job Summary

Own SEO strategy and client-facing program execution, turning research into actionable optimization, mentoring juniors, and collaborating with cross-functional teams to drive enterprise discovery and content outcomes.

SEO strategy ownership: day-to-day client leadership, research-driven tactics, and measurable outcomes.
Cross-team delivery: work with Business Solutions, Experience Design, Media, and Digital Solutions to deliver cohesive digital marketing programs.

Job Description

Develop and implement comprehensive SEO-focused strategies that align with clients’ business goals.
Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
Serve as a primary day-to-day point of contact for key client accounts, ensuring satisfaction and success with engagements focused on SEO.
Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.
Oversee the execution of comprehensive SEO & GEO programs, including technical SEO, content optimization, proof and entity strategy, and adjacent services (i.e., Content Creation, CMS enhancements, landing pages, and digital analytics).
Utilize advanced SEO tools and analytics platforms, including the iCrossing proprietary toolset, to monitor, analyze, and report on campaign performance.
Identify opportunities for optimization and growth and implement changes to improve and expand SEO focused engagements.
Develop and deliver comprehensive SEO, AI, and Discoverability reports, including performance metrics, insights, and actionable recommendations.
Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.
Mentor and guide more junior SEO professionals, fostering a culture of continuous learning and innovation.

Identify needs and help develop training materials for enhanced and expanded ways of working for SEO focused client engagements.
Work with cross-functional teams with resources from Business Solutions and Transformation Strategy, Experience Design & Content Solutions, Media, and Digital Solutions, to deliver cohesive and effective digital marketing strategies.
Stay up to date with the latest related market trends including but not limited to search engine algorithm updates, the impacts of new technology, and industry best practices.
Create demand for iCrossing services through developing industry POVs and thought leadership papers.
Craft compelling client case studies to support marketing-influenced leads.

6+ years’ experience working in SEO for agencies or large brands
Bachelor’s degree in business, marketing, computer science, information technology, or related field strongly preferred
Extensive understanding of SEO principles, best practices, and industry trends
Experience designing and applying GEO tactics to realize KPI growth for enterprise-level brands
Strong analytical skills: ability to draw conclusions from data and take action accordingly
Results-driven with strong business acumen
Strong Web analytics experience across key platforms like Google Analytics & Adobe Analytics
Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript, and web design technologies
Possess strong storytelling and presentation capabilities
Ability to pivot quickly and work in a rapidly changing environment and adapt, as necessary

Highly organized with excellent analytical, time management, problem-solving, and project management abilities
Proven ability to manage multiple projects and clients simultaneously
Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus
Excellent communication skills, both written and verbal
Strong mathematical and writing skills
Able to work well in a team environment and have a positive attitude