Responsibilities

• Create and execute the Docusign SEO/AEO Content strategy, ensuring alignment with Docusign Performance Marketing initiatives, Global SEO/AEO, Content, Analytics, Operations, and PLG Engineering
• Lead and drive the day-to-day Docusign SEO operations for content and off-site SEO with KPI and goal accountability by monitoring and reporting US performance to Leadership
• Initiate SEO projects (relating to content, UX, Digital PR, etc) to grow a multimillion-dollar revenue channel by addressing on-page, technical, and offsite elements
• Stay abreast of the evolution of search and answer experiences (e.g., new SERP features, AI Overviews, Search GPT, etc) and lead Answer Engine Optimization (AEO) initiatives globally to future-proof our traffic generation programs
• Influence, challenge and create change across the broader global SEO/AEO, Content and PLG roadmaps to achieve goals and mitigate risk to traffic and revenue
• Serve as the voice of Content SEO/AEO in the Docusign offices, responsible for evangelizing SEO & AEO, driving best practice definition and execution, including training internal stakeholders
• Manage the international scope of content SEO/AEO, ensuring strategies are localized and effective across diverse global markets to drive scalable growth

Requirements

• 8+ years of hands-on Content-focused SEO/AEO or Traffic Generation experience (either agency or client side)
• Experience with some or all of these SEO tools/platforms Google Search Console, Bing Webmaster Tools, SEMrush, Screaming Frog, Confluence, JIRA, Tableau and Google Analytics
• Experience developing and overseeing content strategies that resonate with target audiences and align with brand objectives
• Experience overseeing the planning, execution, and delivery of SEO/AEO content projects ensuring alignment with business objectives and timeline
• Experience managing SEO/AEO agency for all content requests
• Experience assessing and allocating resources effectively to meet project demands
• Experience analyzing project data to identify trends, measure success, and inform future strategies
• Experience preparing and presenting reports to senior management and stakeholders
• Experience serving as the primary point of contact for all SEO content production related communications
• Experience fostering a collaborative and high-performing team environment

Preferred

• Advanced content, writing & editing skills
• AI first mindset
• Leadership presence with an ability to articulate a coherent, logical, and well-orchestrated SEO/AEO vision all while adapting to the specific Docusign situation
• Ability to influence leaders to prioritize SEO/AEO content strategies within their larger objectives
• Demonstrated passion for SEO/AEO and eCommerce/performance marketing
• Embraces and thrives in an international working environment as a result of understanding the complexities of a large, global organization
• Extremely analytical, data driven and a clear, independent thinker
• Interested in the broader business context
• Strong time management, planning and organizational skills
• Ability to work well under pressure and within tight deadlines

Benefits

• Global benefits provide options for the following:
• - Paid Time Off: earned time off, as well as paid company holidays based on region
• - Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• - Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• - Retirement Plans: select retirement and pension programs with potential for employer contributions
• - Learning and Development: options for coaching, online courses and education reimbursements
• - Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
• Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.
• Life at Docusign
• Working here