Responsibilities

• Own the GEO (Generative Engine Optimization) content strategy as the top priority, structuring content for AI Overviews and answer-engine visibility — schema markup, entity clarity, extractable formatting, citation-friendly structure.
• Write and oversee production of LLM-optimized blog posts, white papers, and long-form web content, alongside web pages, landing pages, ad copy, video scripts, and press releases, in English and Spanish.
• Adapt core content into video scripts, ensuring structure supports both video SEO and AI summarization/transcript extraction.
• Develop ad-hoc paid media copy adaptations (search, social, display) derived from core content assets.
• Optimize content for discoverability across formats text, video, and images (alt text, structured captions, transcript optimization) for both traditional search and AI retrieval.
• Translate keyword research, search intent, audience questions, and AI search/retrieval behavior into clear, authoritative content that LLMs can parse and cite.
• Adapt content for English and Spanish audiences through transcreation and cultural nuance rather than direct translation.
• Monitor and report on GEO/AI-citation performance metrics distinct from traditional SEO KPIs (share of AI answer citations, extractability scores, AI Overview appearances).
• Stay current on evolving LLM retrieval mechanics, AI Overview algorithm changes, and generative search behavior.
• Edit and quality-check content for accuracy, grammar, tone, brand consistency, and compliance across both languages. Maintain content briefs, style guidelines, messaging frameworks, and documentation that scale consistent quality and GEO standards.

Requirements

• 5–6+ years in SEO/content strategy, brand messaging, or copywriting, with demonstrated recent hands-on experience in GEO/AI-search optimization specifically — not only traditional SEO.
• Working knowledge of how LLMs retrieve, summarize, and cite web content (chunking, structured data, entity recognition) and of AI Overview mechanics.
• Demonstrated experience writing high-performing web copy, ad copy, landing pages, white papers, video scripts, and press releases.
• Skilled at transcreation and culturally relevant content for English- and Spanish-speaking audiences.
• Familiarity with schema.org markup and technical SEO fundamentals.
• Experience with SEO/GEO tooling (Ahrefs, Semrush, or similar) and AI-visibility tracking tools where available.
• Comfortable using AI tools for ideation, drafting, and optimization while maintaining originality and accuracy.
• Familiarity with CMS platforms (e.g., WordPress) and project management tools (ClickUp, Asana, Monday.com, or similar).
• Native or near-native writing ability in both English and Spanish, with proven bilingual copywriting and editing experience.
• Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or related field preferred.

Preferred

• Experience in legal services, healthcare, financial services, or other regulated/consumer-education industries is a plus.

Benefits

• 3 Weeks Paid Time Off
• 12 Weeks of Guaranteed Paid Parental Leave
• Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)
• 401(k) Retirement Savings Plan
• Wellness Initiatives/Employee Assistance Program
• Rewards and Recognition Programs
• Career Development Opportunities