Responsibilities

• Develop and execute effective SEM and paid search strategies that align with clients’ goals and objectives.
• Conduct in-depth keyword research to identify high-value keywords and phrases for both organic and paid search campaigns.
• Oversee paid search campaigns, including budget management, ad copywriting, bid optimization, and performance tracking.
• Monitor and analyze performance metrics using tools like Google Analytics, Google Ads, and internal software, and provide regular reports to external and internal stakeholders.
• Stay current with industry trends, algorithm updates, and best practices in search marketing to ensure compliance and effectiveness.
• Conduct competitive analysis to identify opportunities and threats in the search marketing landscape.
• Collaborate with client or internal web development and UX teams to optimize landing pages and user experiences for improved conversion rates.
• Manage the search marketing budget, allocating effectively to maximize ROI.
• Foster cross-functional collaboration with other departments, such as sales, post-sales, creative, data science, customer experience and others , to integrate search marketing efforts with broader business objectives .
• Identify areas for improvement, conduct A/B testing, and implement optimization strategies to enhance clients’ SEM performance .
• Digital Strategy - Act as an advisor, analyzing current campaigns, the results, the set up, and recommending modifications needed to help achieve set benchmarks . Provide proactive commentary on the overall health of an account , drive strategy, and actively make recommendations as appropriate .
• Plan & coordinate meetings with clients, and internal teams to ensure all strategic recommendations are shared, along with the campaign story of performance changes .
• Dive deep into campaign goals and make recommendations to help achieve results
• Partner with Data Science to build complementing reporting aspects related to campaign performance insights where needed .
• Evolving Digital M Arketing Landscape - Stay abreast of new and evolving digital marketing concepts , specifically related to Search, and develop and facilitate training sessions for team members to understand the evolving digital marketing concepts.
• Help to advise, even construct , Search proposals for new brands /RFPs or through the identified gaps in existing campaigns.

Requirements

• 5+ years of experience in the digital space, in an agency environment, or in-house equivalent.
• 5 + years of hands-on SEM optimization experience – building PPC campaigns from the ground up and managing them directly – with in-depth knowledge of Google Ad Platform.
• Applied experience in SEM at an expert level, with an advanced knowledge of shopping ads and paid search ads outside of search engine platforms, such as Yelp and Amazon.
• Advertising Strategy
• Project Management
• Technology
• Attention to detail
• Consumer Insights
• Analytics
• Implementation of Data - Driven Decisions
• Exceptional written and verbal communication skills
• Expert knowledge and understanding of SEM, with advanced knowledge search impacts on social, email marketing, display, and an understanding of new media consumer behaviors and trends.
• Knowledge of Google Data Studio and/or other reporting platforms, with ability to determine advertising “story” from metrics.
• Ability to distill information within Microsoft Excel.