CRM Manager
Tripadvisor
Needham, MA (Remote)
$120K/yr - $140K/yrIn-houseFull-timeMid level3+ years exp.
1 day ago
Sr. Retail CRM Marketing Manager
New York City, NY (Remote)
$120K/yr – $160K/yrSenior Level7+ years expFull time
Posted 5 weeks ago
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Job Summary
Own CRM lifecycle for the retail business at MoneyGram with planning, cross-functional roadmapping, and testing to improve email, SMS, and push engagement and conversions.
- Lifecycle ownership: plan and execute campaigns across channels with data-backed reporting.
- Cross-functional leadership: align performance, product, creative, data, and regional teams on a prioritized roadmap.
- Experimentation and analytics: run A/B tests and translate results into faster cycle improvements.
Job Description
Responsibilities
- Own marketing planning and execution across the retail business , including campaign strategy, channel mix, and messaging cadence
- Design, build, and deploy ad hoc and lifecycle campaigns relating to retail busines ses across e mail, SMS, and p us h while ensuring quality, consistency, and reporting integrity
- Partner cross-functionally with performance, product, creative, data, and regional teams to create a prioritized lifecycle roadmap rooted in data
- M anage up to leadership and across to peers to support cross-team development, bringing operational clarity and creative quality to the execution process
- Lead A/B testing and experimentation across content, targeting, and journeys , using insights to continuously improve customer engagement
- Monitor and analyze campaign performance, sharing results and recommendations to improve future creative , targeting, and structure
- Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types.
MoneyGram
MoneyGram connects the world by making the movement of money across borders seamless, affordable and secure for everyone. Each year, the company serves more than 50 million people in over 200 countries and territories. Headquartered in Dallas, Texas, with offices in 36 countries, MoneyGram is globally recognized for its high-performance culture and has been honored as a Top Workplaces USA award winner for four consecutive years.For more information, visit corporate.moneygram.com and follow @MoneyGram.MoneyGram and the Globe are marks of MoneyGram. All other marks are the property of their respective owners. ©2023 MoneyGram.State Licensing:Licensed in all 50 states. Licensed as a Money Transmitter by the Banking Department of the State of New YorkLicensed by the Georgia Department of Banking and Finance; NMLS #898432Massachusetts Check Seller License # CS0025, Foreign Transmittal License # FT89432, NMLS # 898432.The Commissioner of Financial Regulation for the State of Maryland will accept all questions or complaints from Maryland residents regarding MoneyGram Payment Systems, Inc. (NMLS #898432) at: 1100 North Eutaw Street, Suite 611, Baltimore, Maryland 21201. Phone number: 888-784-0136. MoneyGram’s license status information can be viewed on the NMLS Consumer Access website at https://nmlsconsumeraccess.org/
