Sr Public Relations Specialist

Detroit, MI (Hybrid)

Salary Not AvailableFull time

Posted 3 months ago

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Job Description

Senior Public Relations Specialist – Value-Based Enterprise
General Summary - (Hybrid- 3 Days In Detroit Office)
The Senior Public Relations Specialist supports Henry Ford Health System by developing and executing innovative PR, communications, and storytelling strategies that elevate the organization’s mission—especially within its Value-Based Enterprise.
This Includes Supporting Key Entities Such As
  • Health Alliance Plan (HAP)
  • Populance (population health)
  • Community Care Services
  • Mosaic Clinically Integrated Network
In this role, you’ll act as a strategic partner, project manager, and storyteller, driving communications that position Henry Ford Health as a leader in value-based care. You’ll collaborate closely with communications, marketing, and executive leaders while enhancing brand visibility and supporting system growth.
Key Responsibilities
  • Develop and execute strategic PR and storytelling plans across clinical care, research, education, community impact, and philanthropy
  • Build and maintain strong media relationships; actively pitch stories to national, local, and industry outlets
  • Create engaging content (press releases, digital, social, internal, and external communications)
  • Serve as project manager for major communications initiatives and campaigns
  • Partner with internal leaders to provide strategic counsel and alignment on messaging
  • Collaborate across teams to ensure consistent, integrated communication strategies
  • Track and measure engagement and performance metrics
  • Support media monitoring, distribution, and reporting
  • Assist with media events and public-facing opportunities
  • Support thought leadership and executive visibility strategies (media, speaking, op-eds)
  • Develop content strategies for diverse audiences (consumers, media, internal stakeholders)
  • Participate in on-call support during emergency communications situations
Qualifications
  • Bachelor’s degree in Public Relations, Communications, or related field
  • 5+ years of PR/communications experience with increasing responsibility
  • Exceptional written, verbal, and digital communication skills
  • Strong interpersonal skills; able to work with leaders at all levels
  • Ability to translate complex medical concepts for broad audiences
  • Passion for storytelling, curiosity, and a collaborative mindset
  • Strong project management skills; able to manage multiple priorities
  • Strategic, creative, detail-oriented, and innovative thinker
Preferred/Additional Skills
  • Experience with media monitoring and distribution tools
  • Knowledge of healthcare, value-based care, or population health
  • Ability to analyze data and measure communications impact
Core Competencies
  • Communication, teamwork, and collaboration
  • Accountability and ownership
  • Customer service and professionalism
  • Adaptability and continuous learning
  • Respect for diversity and inclusion
Work Environment
  • Standard office environment
  • Occasional after-hours/on-call support as needed
Summary
This role is ideal for a strategic communicator and storyteller who thrives in a fast-paced environment and wants to make a meaningful impact by elevating healthcare innovation, leadership, and community impact.
  • Education: Bachelor’s degree (B.A.) in Public Relations, Communications, or related field from a four-year college/university
  • Experience: Minimum of 5 years in public relations, communications, or related field with increasing responsibility
  • Communication Skills: Exceptional oral, written, and digital communication skills
  • Interpersonal Skills: Excellent people skills; able to work effectively with a broad cross-section of leaders
  • Critical Thinking: Ability to distill and communicate complex medical and other concepts to diverse audiences
  • Mindset: Passion for storytelling, natural curiosity, and a collaborative client-partner approach
  • Work Style: Ability to manage multiple projects, accounts, and complex issues with a focus on strategy, innovation, creativity, attention to detail, and accuracy
Additional Information
  • Organization: Corporate Services
  • Department: Public Relations - Admin
  • Shift: Day Job
  • Union Code: Not Applicable

Henry Ford Health

*Job seekers: please be aware of fraudulent job postings and phishing scams via LinkedIn. Henry Ford Health only contacts applicants through our human resources department and via a corporate email address. Here are some tips to be aware of: http://ow.ly/Kc0o50EKory Serving communities across Michigan and beyond, Henry Ford Health is committed to partnering with patients & members along their entire health journey. Henry Ford Health provides a full continuum of services – from primary and preventative care, to complex and specialty care, health insurance, a full suite of home health offerings, virtual care, pharmacy, eye care & other healthcare retail. It is one of the nation’s leading academic medical centers, recognized for clinical excellence in cancer care, cardiology and cardiovascular surgery, neurology and neurosurgery, orthopedics and sports medicine, and multi-organ transplants. Consistently ranked among the top five NIH-funded institutions in Michigan, Henry Ford Health engages in thousands of research projects annually. Equally committed to educating the next generation of health professionals, Henry Ford Health trains more than 4,000 medical students, residents and fellows every year across 50+ accredited programs. With more than 50,000 valued team members, Henry Ford Health is also among Michigan’s largest and most diverse employers. President and CEO Bob Riney leads the health system and serves a growing number of customers across more than 550 sites across Michigan. That includes: 13 acute care hospitals; 3 behavioral health facilities including two world-class addiction treatment centers; a state-of-the-art orthopedics and sports medicine facility; multiple cancer care destinations including the Brigitte Harris Cancer Pavilion, Henry Ford Health’s premier location in Detroit; & more options than ever for primary care for patients and families across the region.

Founded in 1915
Detroit, Michigan, USA
21K employees (239 in marketing)