Sr Sponsorships Activation & PR Specialist

Michigan, USA (Hybrid)

$96K/yr – $119K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own Amway sponsorship strategy globally and run activation, measurement, and cross‑functional execution with strong governance and partner relationships.

  • Own strategy development and sponsor approvals aligned to company goals.
  • Lead activation through events, content, branding, and internal communications.
  • Monitor media coverage, surface insights, and flag reputational risks for rapid PR action.

Job Description

Responsibilities

  • Own the global Amway sponsorship strategy and responsible for Amway headquarters to execute against that strategy.
  • Responsible for training affiliate partners on our sponsorship strategy, framework, best practices and guidelines while also helping enforce those guidelines to enable alignment.
  • Manage the review of sponsorships and help leadership decide which sponsorships are fitting for Amway as measured against its strategy.
  • Develop plans to execute against Amway headquarters’ agreed upon sponsorships.
  • Ensure sponsorships are executed consistently, efficiently, and in alignment with our corporate sponsorship strategy.
  • Manage day ‑ to ‑ day activation needs, including bringing sponsorship strategies to life through coordination of events, content, branding, and promotional elements tied to sponsorship agreements.
  • Communicate sponsorships and sponsorship activation moments to key stakeholders across the company.
  • Help maintain relationships with our sponsored partners.
  • Manage activation timelines, calendars, and checklists to ensure deliverables are met on time and aligned with contractual obligations.
  • Coordinate with internal teams (PR, brand, marketing, legal, procurement, and events) to execute sponsorship-related activities.

Requirements

  • Minimum 6 years sponsorship experience required with PR experience as a bonus
  • Bachelor’s degree in sponsorships, PR or a relevant space
  • Experience leading and managing sponsorships, executing against sponsorships as a sponsoring organization, and working with media monitoring platforms and news databases.
  • Ability to travel domestically and internationally (3-4x / year) if needed
  • Ability to participate in evening or early morning calls to accommodate global affiliate markets (1-2x / month)

Nice to Have

  • Entry-level PR experience and strong writing capabilities
  • Strong writing capabilities (implied)
Amway logo

Amway

Amway is a business owner-led health and wellbeing company based in Ada, Michigan, USA. It is committed to helping people live better, healthier lives across more than 100 markets and territories worldwide. Top-selling brands for Amway are NutriliteTM, ArtistryTM, and XSTM —all sold exclusively by entrepreneurs who are known as Amway Business Owners. Amway is the No.1 direct selling company in the world, according to the Direct Selling News Global 100, based on 2024 revenue. For company news, visit www.amwayglobal.com/newsroom/

Founded in 1959
Ada, Michigan, USA
21K employees (1,663 in marketing)

Traffic Signals

Monthly Visitors
3M
Traffic Source Mix
Search
16.6%
Direct
54.3%
Referral
26.8%
Social
1.9%
Paid
0.2%

Headcount Trend

Current headcount: ~21.2K

Marketing Team

Marketing Team Size
1,462 (7% of company)
Median Career Experience
15 years
Median Tenure
11.3 years
Marketing Roles Posted (Last 30 Days)
3