Sr. Public Relations Specialist

Responsibilities

• Develops and implements a comprehensive public relations plan that is both proactive and opportunistic and aligned with Sequoia’s business objectives.
• Drafts and distributes media pitches, press releases, and articles to key contacts in consumer and trade media outlets.
• Builds and sustains relationships with journalists, content creators, and industry professionals.
• Provides timely responses to media inquiries and coordinates media interviews.
• Provides pre-interview guidance to subject matter experts that is aligned with business objectives and upholds key compliance considerations.
• Coordinates and/or provides media training for applicable Sequoia team members.
• Identifies and activates opportunities for thought leadership, speaking engagements, and industry recognition; manages submissions for award and accolade programs and industry surveys.
• Serves as the Marketing & Communications liaison to the Sequoia Financial Foundation board, writing content and coordinating the execution of internal and external communication plans.
• Monitors media coverage and prepares reports for executives and key stakeholders.
• Creates content that is clear, engaging, and compliant for websites, newsletters, email campaigns, social media, video scripts, presentations, webinars, events, marketing collateral, and white papers.

Requirements

• Bachelor’s degree in marketing, communications, public relations, journalism, or a related discipline.
• 7+ years of experience as part of an agency or in-house marketing team.
• Proven success writing effective marketing and communication materials and securing media coverage.
• Track record of successfully supporting and engaging with executives.
• Excellent verbal and written communication skills.
• Background with a media database and monitoring platform such as Cision.
• Champion for AP Style.
• All candidates must submit at least three writing samples or provide access to an online portfolio and demonstrate a commitment to Sequoia’s core values of integrity, teamwork and passion.

Preferred

• Financial services industry or highly regulated industry experience is preferred
• Working knowledge of CRM and CMS platforms (e.g., Salesforce, WordPress, Asana, Slack)