Responsibilities

• Set up, manage, and optimize programmatic campaigns in DSPs (e.g., The Trade Desk, DV360, Amazon DSP, etc).
• Independently manage and optimize complex programmatic campaigns across multiple channels (display, video, CTV, audio, native).
• Monitor pacing, performance, and troubleshoot issues in real-time.
• Analyze campaign data and prepare performance reports with actionable insights.
• Lead campaign planning discussions and client presentations.
• Setup campaigns and audience segmentation based on media and targeting strategies.
• Provide strategic optimization recommendations based on performance insights.
• Train and support junior specialists in platform best practices.
• Stay current with industry trends and emerging technologies in programmatic media.

Requirements

• 3–5 years of experience in programmatic media buying and optimization.
• Advanced knowledge of DSPs (e.g., The Trade Desk, DV360, Amazon DSP, etc).
• Proficient in analytics platforms (Google Analytics, Tableau, Power Bi, etc)
• Strong analytical skills and proficiency with Excel and reporting platforms.
• Strong problem-solving skills and a strategic mindset.
• Excellent organizational and communication skills.
• Data-Driven Decision Making: Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA).

Preferred

• Cross-Functional Collaboration : Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns.
• Presentation & Communication Skills : Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
• Brand Voice & Messaging : Experience working with clients to develop consistent messaging and tone that aligns with their brand identity.

Benefits

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences
• At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.