Responsibilities

• Planning, Strategy, and Programmatic Expertise Development
• Kick off the planning process by working cross functionally with Channel Manager, Integrated Planning and Account teams. Provide guidance and answer questions.
• Collaborate with cross-functional teams to gather insights, identify new opportunities, and provide strategic recommendations and optimizations that exceed campaign benchmarks and align with client goals and challenges
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Support materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.
• Stay updated on the latest paid programmatic tools, applications, and strategies, providing client-relevant research, analysis and trends.
• Effective Campaign Management and Performance Optimization
• Manage and execute programmatic campaigns across display, audio, video, and digital out-of-home, ensuring adherence to budgets and timelines while ensuring KPIs are met or exceeded.
• QA campaigns to ensure accuracy and proactively troubleshoot any errors or mismatches.
• Bring forward suggestions on campaign optimizations, addressing delivery toward campaign objectives through best practices within bid management, audience and placement analysis, and performance tracking of key KPIs.

Requirements

• Minimum 2-4 years of experience managing campaigns in the digital marketing ecosystem
• Strong knowledge/familiarity of DV360
• High level of proficiency in Excel, being able to create &/or utilize formulas, VLookups, concatenate and other functions
• Experience in hands on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.). DV360 skills a must!
• Experience in strategic planning and applied experience of bringing plans to execution.
• Experience involving heavy utilization of MS Excel (or similar tools) to manage large amounts of data with precision and accuracy.
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

Preferred

• Familiarity openness to AI tools is preferred (Claude, AI planning tools, etc.)

Benefits

• Benefits available. Click here to learn more