Sr. Program Strategy & Activation Manager

Dunwoody, GA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive TireHub Plus loyalty programs and field enablement to boost dealer value and program ROI.

  • Must-have: 8+ years in marketing, channel, or partner programs with end-to-end ownership + strong vendor management
  • Standout: Proven ROI-focused program leadership with cross-functional impact

Job Description

Responsibilities

  • Owns TireHub owned loyalty programs, predominately TireHub Plus, plus strategy, roadmaps, and all day-to-day execution.
  • Drives cross-functional alignment across Sales, Marketing and Operations.
  • Leads biweekly leadership reviews, delivers monthly performance summaries with strategic recommendations.
  • Builds and executes go-to-market plans tied to revenue, dealer engagement, and profitability KPIs.
  • Owns weekly program financial reporting and monthly performance summaries.
  • Manages program budget, tracks and reconciles vendors spend.
  • Provides actionable ROI and program health insights to senior leadership.
  • Owns vendor selection, contracts, reviews, day-to-day communications, and ensuring they deliver on SLAs.
  • Runs monthly vendor business reviews, making clear recommendations on inclusion, expansion, or removal.
  • Negotiates contracts and holds vendors accountable to SLAs and performance expectations.
  • Maintains and evolves all training content, playbooks, and field communications.
  • Owns designs and delivers structured enablement that drives dealer value realization, high adoption rates, and consistent program messaging.
  • Owns program documentation, SLAs, contracts, and invoicing.
  • Ensures end-to-end precision and audit readiness.
  • Establishes a robust cadence of A/B tests, pilots, and iterative enhancements.
  • Surfaces learnings, scale what works, and sunset ineffective tactics.
  • Ensures individual personal adherence to TireHub policies, procedures, and guidelines.
  • Completes ongoing training requirements through in-person, virtual or computer-based learning modules as assigned.
  • Performs other duties as assigned by supervisor or Leadership.

Requirements

  • Bachelor’s degree in Marketing, Sales, or related field required.
  • 8+ years’ experience managing marketing, channel, or partner programs with demonstrable end-to-end ownership.
  • Proven track record of running complex programs independently with minimal supervision.
  • Strong financial acumen, budget management, ROI analysis, and performance reporting.
  • Exceptional vendor and stakeholder management, experience negotiating contracts and driving vendor accountability.
  • Experience in automotive, aftermarket, retail, or distribution channels.
  • Familiarity with CRM/PRM tools, project management platforms (e.g., Asana, Jira) and BI tools (e.g., Tableau, Excel).
  • Experience creating field high-impact field enablement programs and training materials.
  • Strategic and analytical mindset with the ability to translate data into actionable insights.
  • Organized and deadline-driven with a bias for action and comfort with ambiguity.
  • Excellent presentation skills to include presentation to senior leadership.
  • Experience designing high-impact field enablement programs and training materials.
  • Exceptional communications skills across audiences, to include senior leadership.
  • Owns outcomes, delivering consistent timely reporting with precision.
  • Demonstrates proactive problem-solving, accountability, and measurable program improvements (ROI, adoption).
  • Drives dealer value realization and program growth with minimal supervision.

Benefits

  • Choose your day one benefits which include a no cost health insurance option
  • TireHub funded Health Savings Account
  • Additional benefit options including TireHub paid short/long term disability and life insurance benefits
  • Paid vacation and holidays
  • Parental leave programs
  • Build your financial future with 401k including TireHub match
  • Access to tire discounts, perks, and so much more!
  • Enjoy access to the TireHub headquarters location in Ravinia Plaza including free parking, free gym, convenient restaurants, outdoor spaces, special events and more.
TireHub logo

TireHub

TireHub is a national tire distributor that delivers to U.S. tire and automotive retailers the full passenger and light truck tire portfolios of Bridgestone and Goodyear.As two of the top tire makers in the world, Bridgestone and Goodyear have shaped the tire industry into what it is today. Standing on our founders’ legacies, TireHub will set a new standard of excellence for tire distribution in the U.S. And we’ll do it by focusing on the needs of our dealers and their customers. At TireHub, we are only successful when our dealers win and their business grows. That’s why we work toward the same goal: serving customers the right tire at the right time. When you’re backed by TireHub, you’re working with a single sales and distribution team—1,400 strong, loaded with knowledge, and supported by easy online ordering and daily deliveries.

Dunwoody, Georgia, USA
710 employees

Traffic Signals

Monthly Visitors
513.4K
Traffic Source Mix
Search
11.3%
Direct
84.6%
Referral
3.5%
Social
0.2%
Paid
0.3%

Headcount Trend

Current headcount: ~711