Responsibilities

• The Sr. Professional, Loyalty Marketing position will be responsible for identifying and prioritizing Member experiences, sweepstakes and athlete content from idea through activation readiness and hand-off to Marketing Campaign Ops to support Under Armour’s newly revamped Armour Access loyalty program.
• Experiences will deliver on the program promise to provide Members with experiences that showcase the best of Under Armour, including thinking through the Member experience, campaign details, content delivery & approvals and asset management.
• Ultimately, the Sr. Professional aims to create unique and exciting experiences for Armour Access Members, driving Member acquisition and retention.
• The Sr. Professional, Loyalty Marketing will need to drive multiple workstreams including but not limited to developing briefs and processes, alignment and approvals from cross functional teams in Channel / Brand Marketing, Team Sports, Merchandising and Sports Marketing to bring Member-focused activations to market.
• The Sr. Professional, Loyalty Marketing will be required to clearly convey and champion the program needs ensuring loyalty goals are integrated into Marketing campaign and event strategies.
• They will work collaboratively with cross-functional teams to develop and communicate updates on the Member experience, refining execution details and ensuring activations are on-track, ultimately keeping the Member experience and program strategy top-of-mind and driving commercial value for the business.
• Presents new experience and campaign ideas to cross-functional teammates, influencing and developing all activation details with program guidance on a robust calendar of upcoming Member experiences, sweepstakes, content and products, interpreting outcomes and improving future experiences based on results.
• Understands and helps interpret decisions as they arise during the development and activation planning. Contributes to the development / communication of any changing implications and priorities for the program based on these results
• Summarizes and communicates status updates of upcoming Member experience plans for Loyalty team alignment and leadership reviews
• Helps to inform develop new campaigns and experiences based on consumer insights, competitor benchmarking, and prior campaign results

Requirements

• Bachelor's degree with typically 5 years of relevant experience or Master's degree with typically 3 years of relevant experience or typically 9 years of relevant work experience without degree
• Experience working in a fast-paced, consumer-centric initiatives that focus on engaging consumers to influence their resulting behavior with their brand (e.g. loyalty programs, partnerships and / or collaborations or agency work) loyalty program experience, event planning or Sports marketing a plus
• Ability to work independently and function in an ambiguous environment
• Ability to influence others to convey prioritization of loyalty initiatives and campaigns as an important initiative for the region and brand.
• Sponsorship Eligibility: UA does not offer sponsorship of job applicants for this position at this time.
• Travel: Minimal

Preferred

• loyalty program experience, event planning or Sports marketing a plus

Benefits

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being