Sr. Product Marketing Manager

Lehi, UT (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive market intelligence, messaging, and cross-functional launches to enable Waystar’s go-to-market teams in healthcare payments.

  • Own market intel and buyer outreach to guide GTM strategies.
  • Must-have: storytelling ability to connect markets, buyers, and solution value.
  • Standout: cross-functional launch support and thought leadership cadence.

Job Description

Responsibilities

  • Market intelligence : Perform ongoing market research, internally and externally, to understand and communicate market drivers, trends, and potential disruptors. Conduct buyer outreach to enable the go-to-market teams to deploy buyer-specific strategies.
  • Messaging & positioning: Obtain rich product knowledge including functionality, integration, and how our solutions solve the underserved needs of our buyers. Partner with implementation and support to clearly understand solution adoption, satisfaction, and support needs. Enable these insights to inform messaging and positioning.
  • Product launches: Cross-functionally support product launches for new solutions and enhancements spanning from product positioning and asset creation to KPI tracking of the cross-functional success.
  • Enablement tools & assets: Identify and lead the development of new tools and assets for the go-to-market teams. Partner with sales enablement to train the sales team on effectively communicating our value to the client.
  • Thought leadership: Continuously build a reservoir of comprehensive, thought leadership insights that articulates our value, brings consistency to our client engagement, and sharpens our selling effectiveness to our target markets.

Requirements

  • Industry knowledge: a history of strong knowledge in either health systems/hospitals or post-acute/ambulatory/specialties.
  • Expert storyteller: the ability to connect the dots between target markets, buyers, their needs, and the impact of our solutions in a unique, effective way.
  • Passion for research: the desire to keep a strong pulse on the market, buyers, and trends.
  • Strong collaborator: the ability to unite closely with Growth, Marketing, Product, and Client Operations.
  • Process and detail oriented: an innate ability to focus on the details and manage complex, multi-phase projects for on-time delivery.

Preferred

  • Healthcare payments experience
  • Product marketing experience
  • Bachelor’s degree or higher

Benefits

  • Competitive total rewards (base salary + bonus, if applicable)
  • Customizable benefits package (3 medical plans with Health Saving Account company match)
  • We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays
  • Paid parental leave (including maternity + paternity leave)
  • Education assistance opportunities and free LinkedIn Learning access
  • Free mental health and family planning programs, including adoption assistance and fertility support
  • 401(K) program with company match
  • Pet insurance
  • Employee resource groups

Waystar

4.2 Glassdoor

Waystar’s enterprise-grade software is purpose-built to simplify healthcare payments. We enable providers to prioritize patient care and optimize their financial performance. Waystar serves approximately 30,000 clients, representing over 1 million distinct providers, including 16 of 20 institutions on the U.S. News Best Hospitals Honor Roll. Waystar’s enterprise-grade platform annually processes over 5 billion healthcare payment transactions, including over $1.2 trillion in annual gross claims and spanning approximately 50% of U.S. patients. Waystar strives to transform healthcare payments so providers can put the human touch where it matters most: their patients and communities. Put simply, Waystar is the way to make healthcare payments more human with a software platform designed for providers + patients. Discover the way forward at waystar.com.

Founded in 2017
Louisville, Kentucky, USA
1.7K employees (76 in marketing)
88% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
185.5K
Monthly Google Ads Budget
$34.4K
Traffic Source Mix
Search
26.8%
Direct
62.5%
Referral
6.8%
Social
3.5%
Paid
0.4%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
53 (3% of company)
Median Career Experience
14 years
Median Tenure
4.3 years

Funding

Total Funding
$1.3B
Last Raise
Post IPO Secondary, 7 months ago

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