Sr. Product Marketing Manager at Suralink Inc | Salt Lake City, UT

Suralink Inc

Sr. Product Marketing Manager

Salt Lake City, UT (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive product marketing for Suralink with end-to-end GTM, messaging, and enablement across a B2B SaaS platform.

Own positioning, messaging, and frameworks grounded in buyer workflows.
Must-have: 5+ years in B2B SaaS product marketing with GTM ownership.
Standout: Leadership on launches, CI programs, and cross-functional alignment across Product, Sales, and Demand Gen.

Job Description

Responsibilities

Own positioning and messaging across the Suralink product suite; developing frameworks that are persona-specific, competitively differentiated, and grounded in real buyer and user workflows.
Lead GTM strategy for product launches - defining segmentation, channel approach, launch tiers, and success metrics, and driving alignment across Product, Sales, and Demand Generation.
Translate complex product capabilities into market narratives that resonate with senior firm leadership and working-level practitioners alike.
Maintain a clear and current understanding of Suralink's competitive landscape - producing battle cards, positioning guidance, and win/loss analysis that the sales team can act on.
Own the development of high-impact marketing content across formats: white papers, solution briefs, case studies, webinar programs, and strategic sales assets.
Lead Suralink's thought leadership content strategy - establishing a distinct, credible point of view in the audit and accounting technology space that attracts practitioners, not just buyers.
Partner with demand generation on content strategy, ensuring assets are designed to perform across the funnel with clear audience and intent mapping.
Represent Suralink's perspective through external content, webinar programming, and event contributions that build market visibility.
Embed yourself in the strategic layer of sales enablement - ensuring positioning, competitive intelligence, and persona messaging are consistently reflected in how AEs pitch and demo the product.
Build and maintain core enablement assets - pitch frameworks, objection handling guides, persona briefs, and competitive one-pagers - with a focus on strategic clarity over asset volume.

Requirements

5+ years of B2B SaaS product marketing experience: With clear strategic ownership of positioning, GTM, and competitive intelligence - not just content execution.
Demonstrated launch leadership: Has owned end-to-end GTM launches with measurable pipeline or revenue outcomes.
Competitive intelligence depth: Experience building and operationalizing CI programs, not just maintaining inherited assets.
Thought leadership track record: Has produced or contributed to content that built market credibility - white papers, published articles, webinar programs, or speaking contributions.
Competencies
Strategic Ownership: You set direction, make decisions with incomplete information, and own the outcomes - not just the deliverables.
Market Authority: You develop a genuine, evidence-backed point of view on buyers, competitors, and positioning - and you advocate for it internally.
Writing That Earns Attention: Your content is read, shared, and cited - because it says something worth saying, in the voice of someone who knows the industry.
Cross-Functional Credibility: You earn trust with Product, Sales, and CS through expertise and reliability - not title or tenure.
Practitioner Empathy: You understand that your buyer is a busy professional, not a marketing persona, and that distinction shows up in everything you produce.

Preferred

Audit/accounting/fintech background: A significant differentiator. If you have it, it will be immediately evident in the quality and authenticity of your work.

Benefits

Remote-friendly policy
Medical/vision/dental insurance
Flexible PTO policy and ten paid holidays
Parental leave
Professional development allowance
Community involvement

Suralink Inc

4.5 Glassdoor

Suralink is the leading client collaboration platform for today’s accountants. Our secure platform centralizes request and document management, improves visibility and accountability, and ensures teams and clients stay aligned on engagement progress. Suralink brings request management and workpaper preparation into one connected platform—helping firms improve realization, reduce budget overruns, and streamline every step of the engagement process. Suralink is headquartered in Salt Lake City, Utah with an office in Brighton, UK and a remote workforce worldwide. Request a demo at https://www.suralink.com

Founded in 2014

Salt Lake City, Utah, USA

103 employees (11 in marketing)

www.suralink.com

92% recommend to a friend

90% CEO approval