Sr. Product Marketing Manager, Signals and Identity, Amazon Ads

Seattle, WA (On-site)

$143K/yr – $213K/yrSenior Level8+ years expFull time

Posted 2 hrs ago

Job Summary

Own the product marketing life cycle from market intelligence to GTM execution, driving research-driven strategy, cross-functional alignment, and launch readiness across the product portfolio.

Job Description

Responsibilities

Product Strategy & Market Intelligence
Conduct comprehensive market research, customer interviews, analyst inquiries, and competitive analysis to identify market opportunities and inform product direction
Partner with Product Managers to align customer research priorities with product roadmap development
Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs
Drive evidence-based decision making through customer insights and market intelligence
Go-to-Market & Marketing Execution
Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio
Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content
Lead the development of product positioning, messaging, and strategic narrative
Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs

Requirements

8+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Experience conveying complex technical concepts to both technical and business audiences

Preferred

Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Domain knowledge in data technology, identity resolution, and privacy and regulatory landscape.

Benefits

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.

Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901

Seattle, WA, US

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