Sr. Product Marketing Manager, Prime Video Partner Experience

Responsibilities

• Develop product positioning, messaging, and go-to-market strategies that drive awareness, adoption, and sustained engagement
• Define and execute an experimentation roadmap with clear hypotheses, success metrics, and decision rules; translate results into actionable recommendations
• Own growth initiatives end to end—from discovery and customer research through execution, measurement, and iteration
• Conduct in-depth partner research, funnel diagnostics, and competitive benchmarking across other streaming platforms’ partner ecosystems to identify the most promising opportunities and inform the product roadmap
• Collaborate with Product Management, Engineering, Design/UX, Analytics, Sales, and Marketing to remove barriers, drive decisions, and deliver impactful outcomes
• Build a deep understanding of target personas, customer journeys, and use cases to identify friction points and prioritize high-impact interventions
• Develop single-source-of-truth documentation including positioning, messaging, best practices, implementation guides, and sales enablement materials
• Define KPIs and reporting processes to track success of marketing initiatives; communicate progress, risks, and recommendations to senior leadership directly and often
• Establish operating mechanisms (e.g., experiment intake frameworks, funnel reviews, post-launch readouts) that increase team velocity and scale learnings
• Author strategy documents and narratives that secure stakeholder alignment and drive resourcing decisions

Requirements

• 6+ years of professional non-internship marketing experience
• Experience leading go-to-market for consumer software or hardware product launches
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership

Preferred

• Experience with customer segmentation, profiling, and targeting
• Proven ability to influence cross-functional product roadmaps through data-driven narratives and strategic recommendations
• Experience in creating and leading execution of large-scale project plans with multiple teams in support of business goals
• Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity
• Experience identifying opportunities to integrate AI solutions into products and services to drive business value
• Experience analyzing customer journey data and behavioral metrics to diagnose friction points and prioritize interventions
• Strong analytics fluency (segmentation/cohorts, funnel analysis, retention, LTV); familiarity with common analytics/BI tools
• Experience with A/B testing, multivariate testing, or experimentation frameworks