Sr. Product Marketing Manager, Prime Video Partner Experience

Responsibilities

• Develop product positioning, messaging, and go-to-market strategies that drive awareness, adoption, and sustained engagement
• Define and execute an experimentation roadmap with clear hypotheses, success metrics, and decision rules; translate results into actionable recommendations
• Own growth initiatives end to end—from discovery and customer research through execution, measurement, and iteration
• Conduct in-depth partner research, funnel diagnostics, and competitive benchmarking across other streaming platforms’ partner ecosystems to identify the most promising opportunities and inform the product roadmap
• Collaborate with Product Management, Engineering, Design/UX, Analytics, Sales, and Marketing to remove barriers, drive decisions, and deliver impactful outcomes
• Build a deep understanding of target personas, customer journeys, and use cases to identify friction points and prioritize high-impact interventions
• Develop single-source-of-truth documentation including positioning, messaging, best practices, implementation guides, and sales enablement materials
• Define KPIs and reporting processes to track success of marketing initiatives; communicate progress, risks, and recommendations to senior leadership directly and often
• Establish operating mechanisms (e.g., experiment intake frameworks, funnel reviews, post-launch readouts) that increase team velocity and scale learnings
• Author strategy documents and narratives that secure stakeholder alignment and drive resourcing decisions

Requirements

• 6+ years of professional non-internship marketing experience
• Experience leading go-to-market for consumer software or hardware product launches
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership

Preferred

• Experience with customer segmentation, profiling, and targeting
• Proven ability to influence cross-functional product roadmaps through data-driven narratives and strategic recommendations
• Experience in creating and leading execution of large-scale project plans with multiple teams in support of business goals
• Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity
• Experience identifying opportunities to integrate AI solutions into products and services to drive business value
• Experience analyzing customer journey data and behavioral metrics to diagnose friction points and prioritize interventions
• Strong analytics fluency (segmentation/cohorts, funnel analysis, retention, LTV); familiarity with common analytics/BI tools
• Experience with A/B testing, multivariate testing, or experimentation frameworks

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .