Responsibilities

• Develop product positioning and messaging that resonate with target audiences to increase sales pipeline and prospects
• Lead net-new concepts from ideation to launch, validating feasibility and aligning cross-functional partners.
• Quantify market opportunity (TAM), develop the business case, and set high-level product requirements to secure investment and guide execution of net-new concepts.
• Create product collateral including data sheets, technical briefs, and presentations to support revenue generation
• Enable sales and partners by building sales tools and training materials that improve product understanding and competitive positioning
• Deliver webinars and training sessions to diverse audiences to enhance product knowledge and adoption
• Provide market and buyer insights to inform campaign strategies focused on demand creation and reputation building
• Monitor product performance and conduct analysis to inform product adoption and provide feedback to product teams
• Also responsible for other duties/projects as assigned by business management as needed

Requirements

• Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)
• Acceptable areas of study include Marketing, Business, Communications, or relevant field of study such as Computer Science (Required)
• 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)
• Business Acumen (Required)
• Content Strategy (Required)
• Data Analysis (Required)
• Go-to-Market Strategies (Required)
• Market Research (Required)
• Product Management (Required)
• Product Positioning (Required)

Benefits

• medical, dental and vision insurance
• flexible spending account
• 401(k)
• employee stock grants
• employee stock purchase plan
• paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually
• paid parental and family leave
• family building benefits
• back-up care
• enhanced family support