Sr. Product Marketing Manager

Foster City, CA (Hybrid)

$145K/yr – $160K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Shape the Go To Market for a technical B2B SaaS platform by owning messaging for key buyers, and drive sales enablement and launches with cross-functional rigor.

  • Positioning ownership: translate complex platform capabilities into crisp, differentiated narratives for target buyer personas.
  • Enablement and launches: build assets and train sales on new initiatives to shorten cycles and lift win rates.
  • Competitive and customer insight: monitor rivals and synthesize buyer journeys to guide product direction and campaigns.

Job Description

Responsibilities

  • Define and own Openprise's positioning for key buyer personas across our core use cases.
  • Translate complex platform capabilities into clear, compelling narratives that differentiate Openprise in the market.
  • Monitor the competitive landscape and create materials and training to help our sales team win.
  • Lead product launches and new feature releases, coordinating across product, sales, and marketing.
  • Own the GTM plan: from the messaging framework to launch day assets to post-launch measurement.
  • Build the decks, one-pagers, talk tracks, and ROI tools that shorten sales cycles and improve win rates. Train the Sales team on new initiatives and campaigns
  • Partner closely with sales leadership to identify gaps and keep enablement materials up to date.
  • Develop a deep understanding of customer use cases, pain points, and buying journeys, and assist in developing compelling case studies, proof points, and reference programs in partnership with customer success.
  • Ensure Openprise is well-represented in reports, reviews, and industry conversations.
  • Gather and synthesize buyer and customer insights to inform messaging, product direction, and campaign strategy.
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Openprise

Your RevOps strategy is only as good as the data powering it. If your data is messy, siloed, or unreliable, AI won’t save you—it’ll just make the problem bigger. Ultimately, every RevOps problem is a data quality problem.That’s where Openprise comes in. We’re data nerds at heart. We believe clean, high-quality data and solid processes are the backbone of a successful business. Our mission is simple: turn data chaos into clarity so your GTM Ops teams can move faster, work smarter, and trust the numbers—whether you're making decisions, building workflows, or scaling with AI.Our flagship product, the Openprise RevOps Data Automation (RDA) Cloud, is a no-code, full-stack, AI-powered platform that does the heavy lifting for you: data cleansing, unification, enrichment, and orchestration. It’s everything you need to turn messy, chaotic data into reliable, ready-to-use insights, all in one place.No more stitching together single-point solutions, juggling integrations, or fighting siloed systems. The RDA Cloud connects all your GTM apps to your systems of record without extra complexity, giving your GTM teams data they can trust, take timely action on, and make the right decisions with.That’s why top enterprises and high-growth companies trust Openprise to fuel agile, scalable, automated RevOps strategies—and keep revenue flowing.