Responsibilities

• Develop and maintain positioning and messaging frameworks across AEM's product portfolio, translating technical capabilities into buyer-relevant value propositions
• Ensure positioning holds up in competitive sales cycles and reflects how buyers actually make decisions
• Own competitive intelligence as an ongoing discipline, not a one-time project
• Monitor competitor positioning, product developments, and go-to-market moves across the environmental monitoring industry
• Synthesize findings into usable briefs and enable sales with current, credible differentiation
• Build and maintain the sales enablement library: battle cards, one-pagers, solution briefs, pitch narratives, and objection-handling guides
• Ensure field teams have current, on-message materials that reflect actual product positioning and competitive reality
• Work closely with sales leadership to understand where the gaps are and close them
• Plan and execute product and feature launches end to end, from internal readiness through external announcement
• Coordinate across Product, Sales and Marketing to land launches with impact

Requirements

• Bachelor's degree required.
• 8 or more years of total experience, with at least 4 years in B2B product marketing, preferably at a company selling data, software, or technology products.
• Strong analytical skills.
• Demonstrated ability to develop positioning frameworks, messaging hierarchies, and value propositions that hold up in competitive sales cycles.
• Proven track record of producing sales enablement materials that field teams actually use.
• Skilled communicator across formats: executive presentations, customer-facing copy, internal briefs, and long-form thought leadership.
• Practical, active fluency with AI tools applied to research, content development, competitive analysis, and workflow automation. Able to articulate where and why AI adds genuine leverage.

Preferred

• MBA or equivalent experience a plus.
• Experience in the environmental monitoring, weather, geospatial, or adjacent data or technology sector is strongly preferred.