Responsibilities

• Craft and continuously evolve clear, compelling positioning and messaging frameworks tailored to target personas (e.g., CISOs, security architects, IT leaders, MSPs, VARs).
• Translate complex security technologies (e.g., endpoint protection, threat detection/response) into differentiated value propositions.
• Define and maintain competitive landscaping and messaging that distinguishes ThreatDown from incumbent and emerging players.
• Lead cross-functional planning and execution of GTM strategies for product launches, major feature releases, and pricing/packaging updates.
• Set success metrics for launches and tie performance back to pipeline, adoption, and revenue impact.
• Collaborate within Marketing to amplify launch impact to increase engagement, awareness and win rates.
• Build and deliver sales enablement playbooks, battlecards, pitch decks, objection handling guides, and enablement training to ensure consistent customer messaging.
• Conduct deep buyer, market, and competitor research to inform positioning, persona development, pricing strategy, and messaging refinement.
• Lead win/loss analysis, product usage insights, and customer feedback loops to support product strategy and roadmap decisions.

Requirements

• 5–8+ years of B2B cybersecurity product marketing experience, endpoint security experience HIGHLY preferred
• Proven experience owning product positioning, messaging, and go-to-market execution for complex products.
• Strong storytelling and content creation skills, with the ability to communicate effectively to both technical and business audiences.
• Strong cross-team collaboration skills and successful experience working with Product, Revenue, Sales Enablement and Marketing teams.
• Comfortable operating in a fast-moving environment with multiple priorities and stakeholders.
• Demonstrated strength in project and program management , with experience operating in a process-driven environment to plan, prioritize, and execute complex, cross-functional initiatives on time and at scale.
• Our reference text includes: Bachelor’s Degree preferred but not required.

Preferred

• endpoint security experience HIGHLY preferred
• Bachelor’s Degree preferred but not required

Benefits

• Comprehensive medical, dental, and vision insurance coverage
• Employee Referral Bonus Program 
• Wellness programs  
• 401k and employer matching for (US Employees)
• Comprehensive Time Off policy
• An opportunity to do something great for yourself and the world!
• (Benefits and Perks subject to change by country/region)