Sr Product Marketing Manager

USA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Lead cross-functional GTM strategy and messaging for launches, translating product capabilities into customer value while aligning Product, Brand, Sales, and CS to ensure cohesive, AI-augmented content and personalized go-to-market execution.

  • Own end-to-end GTM and launch readiness across narratives, content, pricing context, and enablement.
  • Shape positioning and storytelling to simplify complex products for target segments and personas.
  • Bridge product, marketing, and sales motions to drive adoption and revenue with data-informed optimization.

Job Description

Lead cross-functional GTM strategy and messaging for launches, translating product capabilities into customer value while aligning Product, Brand, Sales, and CS to ensure cohesive, AI-augmented content and personalized go-to-market execution.

  • Own end-to-end GTM and launch readiness across narratives, content, pricing context, and enablement.
  • Shape positioning and storytelling to simplify complex products for target segments and personas.
  • Bridge product, marketing, and sales motions to drive adoption and revenue with data-informed optimization.
  • Define segments and personas to guide targeting and positioning.
  • Use AI to accelerate content creation, messaging, and GTM execution.
  • Integrate product-led and sales-led motions into a unified GTM strategy.
LTK logo

LTK

5.0 Glassdoor

LTK is the social community for trusted recommendations across everything you’re into. On LTK, real people share what they love, helping others discover what to wear, try, cook, watch, and buy next. Since launching in 2011, LTK has turned creator influence into a global economy built on trust.Creators and friends share real experiences that help 40 million monthly users make confident decisions through voices they trust. Nearly 40% of Gen Z and Millennial women in the U.S. use LTK to discover and find inspiration.LTK empowers creators to own, nurture, and grow direct relationships with their audiences through their LTK Profiles, building lasting businesses on their terms. The platform delivers best-in-class tools for content creation, performance analytics, and community engagement.For brands, LTK is the leading creator marketing platform, powering $6 billion in annual retail sales and connecting over 7,000 retailers with a global network of 350,000 creators. The all-in-one LTK Brand Platform enables marketers to discover, manage, gift, and measure their creator marketing, and now, through Brand Profiles, to tell their story directly inside the LTK app with the creators who are trusted by millions.LTK’s mission to empower creator success has led to over $3B invested in creators and helped nearly 400 women become self-made millionaires. Whether you want to share your taste, grow your influence, or scale your brand, LTK is built on trust with real people, real recommendations, and real connection.

Founded in 2011
Dallas, Texas, USA
962 employees (345 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
15.7M
Monthly Google Ads Budget
$2.5K
Traffic Source Mix
Search
15%
Direct
59.9%
Referral
6.2%
Social
18.5%
Paid
0.3%

Headcount Trend

Current headcount: ~960

Marketing Team

Marketing Team Size
306 (32% of company)

Funding

Total Funding
$315M
Last Raise
$300M
Series Unknown, 4 years ago

Funding History

  • Nov 2021
    Series Unknown • $300M
  • Jun 2015
    Series A • $15M
  • Apr 2012
    Angel

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