Responsibilities

• Develop scalable GTM strategies and frameworks that drive customer understanding, adoption, engagement, and retention across IMDb web, mobile, email, push, and in-app.
• Partner with Product and Tech early in development to shape customer-first experiences and influence engagement strategy upstream.
• Establish launch readiness standards ensuring features meet a high bar for customer value.
• Drive integrated marketing connecting launches to lifecycle engagement, editorial storytelling, social distribution, and long-term retention.
• Partner with lifecycle marketing stakeholders to evolve push, email, in-app messaging, onboarding, and retention strategies.
• Define and operationalize high-value customer actions, engagement loops, re-engagement strategies, and habit-building mechanisms.
• Build scalable experimentation frameworks leveraging Braze or equivalent CRM platforms.
• Use behavioral data and audience insights to continuously optimize engagement, conversion, and messaging effectiveness.
• Build strong relationships across Marketing, Product, Tech, Editorial, Analytics, Design, and Amazon partner teams.
• Influence product roadmaps and launch approaches through customer insights and market understanding.

• Drive alignment across large organizations with competing priorities, bringing structure and clarity in ambiguous environments.
• Serve as a strategic thought partner across IMDb and Amazon.
• Leverage research, behavioral analytics, competitive analysis, and industry trends to identify audience opportunities.
• Partner with analytics to establish success metrics tied to engagement quality, retention, and long-term customer value.
• Advocate for customer-centric decision making.
• Build repeatable mechanisms for launch planning, experimentation, and cross-functional decision making.
• Create scalable processes and templates.
• Author executive-ready strategic narratives and business reviews.
• Balance strategic thinking with executional ownership.

Requirements

• 8+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience collaborating with UX, Product, and technical partners

Preferred

• Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment
• Experience developing and executing on GTM strategies that are large in scope
• Experience that includes strong analytical skills, attention to detail, and effective communication abilities
• Experience driving mobile engagement and app growth strategies
• MBA or equivalent experience preferred
• Experience using Braze, Salesforce Marketing Cloud, Adobe Campaign, or similar lifecycle marketing platforms

Benefits

• IMDb is the world’s most trusted source for entertainment information, helping hundreds of millions of customers discover and decide what to watch.
• IMDb sits at the center of entertainment fandom and decision-making. Customers come to IMDb not only for trusted entertainment information, but increasingly for discovery, context, culture, and engagement.
• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.