Responsibilities

• Drive Strategic Prioritization & Market Insight
• Partner with Product to evaluate and prioritize initiatives based on business goals, market opportunity, and team capacity
• Apply a tiered model to determine level of PMM support, from full GTM ownership to lightweight enablement
• Conduct quarterly competitive and market analysis to identify trends, threats, and opportunities
• Deliver executive-ready insights and recommendations to inform strategy and positioning
• Own Positioning & Narrative
• Define and evolve value propositions, differentiation, and messaging for your product area
• Shape the broader company narrative by bringing forward customer insights, competitive signals, and proof points
• Ensure all product messaging aligns to BHN’s Sellable Solutions framework and is consistently reflected across sales and marketing materials
• Lead GTM Strategy & Launch Execution

Requirements

• BA+ 12+ years experience in product marketing or equivalent relevant experience
• Complete understanding of market trends & consumer behaviors regarding all of the organization's products
• Expert of analytical skills with the ability to make data-driven decisions.
• AI fluency with demonstrated experience using AI tools effectively in the context of this role

Benefits

• Salary Range for California Residents Only: $157,030.00 to $212,000.00
• Salary Range for Illinois Residents Only: $122,210.00 to $165,000.00
• Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Blackhawk Network offers benefits including 401k with employer match, medical, dental, vision, 12 paid holidays in the year 2026, 1 hour of sick pay accrual for every 30 hours worked, parental leave, life insurance, disability insurance, accident and illness insurance, health and dependent care flexible spending accounts, wellness benefits, and flexible time off for all full-time employees.