Sr. Product Marketing Manager

Sunnyvale, CA (On-site)

$160K/yr – $220K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the messaging and collateral that makes FortiGuard a differentiated choice for enterprise security, by turning threat research into market-ready content, building sales tools, and coordinating global initiatives across partners and channels.

  • Differentiate FortiGuard Labs vs competitors and position AI/ML leadership in security to influence buyers.
  • Drive portfolio attach rate and channel enablement for Enterprise Bundle and service value beyond IPS/AV/URL/DNS.
  • Shape market perception with threat intel, industry contributions, and global cybersecurity initiatives.

Job Description

Responsibilities

  • Promote the value and use cases for FortiGuard services across the portfolio
  • Spearhead efforts to increase attach rate for Enterprise Bundle on FGT
  • Spearhead efforts to increase sales and customer awareness of service value outside of IPS, AV, URL, and DNS
  • Highlight key differentiation for FortiGuard services vs. competing vendors
  • Promote FortiGuard Labs threat intelligence and research
  • Highlight key contributions from FortiGuard lab threat researchers to industry cybersecurity knowledge
  • Highlight Fortinet’s participation in global cybersecurity initiatives
  • Promote FortiGuard’s foundational use of AI/ML over a decade ago to establish Fortinet thought leadership in using AI for security
  • Development and maintain competitive materials highlighting the differentiation between FortiGuard Labs and Unit 42
  • Develop tools and materials for sales enablement to support sales on learning and staying current on services portfolio
Fortinet logo

Fortinet

3.9 Glassdoor

Fortinet makes possible a digital world that we can always trust through its mission to protect people, devices, and data everywhere. This is why the world’s largest enterprises, service providers, and government organizations choose Fortinet to securely accelerate their digital journey.

Founded in 2000
Sunnyvale, California, USA
16K employees (524 in marketing)
73% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
4.5M
Monthly Google Ads Budget
$66.9K
Traffic Source Mix
Search
55.6%
Direct
35.8%
Referral
7.3%
Social
0.4%
Paid
0.9%

Headcount Trend

Current headcount: ~15.8K

Marketing Team

Marketing Team Size
420 (3% of company)
Median Career Experience
19 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$57.5M
Last Raise
$23.5M
Series B, 7 years ago

Funding History

  • Jul 2019
    Series B • $23.5M
  • May 2017
    Series A • $13M
  • Feb 2016
    Series A • $9M

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