Responsibilities

• Partner with product management and GTM teams to develop E&U portfolio-level strategy documents and guide AWS service prioritization.
• Create and own E&U positioning and messaging that clearly articulates value propositions to customers.
• Analyze and synthesize market data from multiple sources — including direct customer feedback — to identify product opportunities and shape E&U portfolio strategy.
• Lead E&U product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
• Craft, execute, and refine marketing plans and leverage channels to engage key audiences, reach our customers, and help grow their understanding and usage of AWS services.
• Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS offerings.
• Represent AWS as a technical evangelist in executive briefings, E&U industry events, and analyst interactions.
• Drive field enablement strategies to support product launches, campaigns, and customer success.
• Align with E&U technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; define best practice architecture and services for each use case.
• Work at both the strategic and tactical level of champion bold and creative ideas.
• Ability to travel both domestically and internationally to meet with customers and internal stakeholders (10-15% annually).