Credo.AI

Sr. Product Marketing Manager

USA (Remote)

$170K/yr – $180K/yrSenior Level6+ years expFull time

Posted 1 month ago

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Job Summary

Own go-to-market and product marketing initiatives that drive adoption, content enablement, and cross-functional launches for Credo AI’s AI governance offerings.

  • GTM Strategy & Launch Leadership: Define positioning, messaging, and launch planning; align product, marketing, and sales to accelerate adoption.
  • Content & Enablement Engine: Produce sales decks, blog posts, case studies, whitepapers, and one-pagers; create sales collateral to empower the team.
  • Launch, Collaboration, and Measurement: Lead end-to-end product launches with product, marketing, demand gen, sales, design, and engineering; continuously track performance and optimize for engagement and revenue impact.

Job Description

  • Drive Market Success and Product Adoption
  • Define and manage go-to-market (GTM) strategy for Credo AI’s products, including positioning, messaging, and launch planning.
  • Plan and execute marketing campaigns to promote new and existing products, continuously measuring and optimizing for scale.
  • Refine pricing and packaging strategies based on market insights and customer needs.
  • Develop High-Impact Content & Sales Enablement
  • Craft compelling content for all stages of the customer journey—including sales decks, blog posts, case studies, whitepapers, and one-pagers.
  • Create sales collateral and enablement tools to equip the sales team with clear, persuasive messaging.
  • Translate complex AI governance concepts into clear, compelling value propositions for different audiences.
  • Ensure Credo AI’s positioning aligns with real-world pain points, business objectives, and industry trends.
  • Lead Product Launches & Cross-Functional Collaboration