Responsibilities

• Architect the vertical strategy: Own the end-to-end GTM strategy for your business verticals. You'll define the ICP, nail the positioning, and execute the initial launches that prove our market fit.
• Define the narrative: We are translating complex AI capabilities into "must-have" ROI for healthcare C-suites. You will build the first generation of our messaging pillars, sales decks, and battle cards. You'll set the standard for how Charta shows up in the world.
• Establish the sales playbook: You'll embed with our sales and forward-deployed teams, listening to Gong calls to identify where the friction lies. You're not just making one pagers; you're building the intellectual infrastructure that unblocks deals and scales our win rate.
• Build content that converts: Develop a strategic content roadmap that moves healthcare decision-makers through the buyer journey, from educational thought leadership to product-specific conversion assets. You'll deeply understand the customer to capture proof points, case studies, and ROI narratives that fuel pipeline and expansion.

Requirements

• Have 4+ years of experience in product marketing, preferably at a high-growth B2B SaaS company
• Strong background partnering with sales teams. You understand how deals are won and lost, and you build materials that change outcomes
• Exceptional storyteller, skilled at distilling complexity into compelling narratives for diverse personas from practitioners to the C-suite
• Deep sales enablement experience: you’ve built the decks, scripts, battle cards, and tools that sales teams actually use and that actually win deals
• Possess a deep curiosity about healthcare, with the ability to quickly learn complex domains like revenue cycle management, clinical workflows, and healthcare compliance
• Have a strategic mindset paired with a willingness to roll up your sleeves and execute tactically

Preferred

• Have prior direct sales experience to give you an edge in building enablement that actually moves the needle
• Have prior experience at an early-stage startup
• Have experience selling to complex and technical buying committees

Benefits

• Team dinners and snacks in the office to keep you at your best
• Growth opportunities in a fast-paced, innovative tech startup
• Ongoing professional development and access to cutting-edge AI and healthcare tools
• Lively in-person work culture at our SF Headquarters