Responsibilities

• Downstream marketing responsibilities include the preparation and execution of strategic and tactical elements of product launches.
• Ability to align clinical evidence to commercial objectives.
• Own clinical evidence positioning strategy for the product line with a focus on downstream messaging integration.
• Ability to establish KOL relationships to help deliver Peer-Peer training, Podium presentations, publications, complaint management etc.
• Collaborate with manager on annual strategic planning process for specific franchise
• Collaborate with commercial leaders to develop and execute education plans for field sales force focusing on communicating clinical data as an advantage in competitive positioning.
• Ability to manage complex product rollouts which require training certifications for the safe and effective use of the device.
• Create VOC, collect and analyze VOC, collaborate with sales organization and be the marketing representative at cross functional R&D project team meetings.
• Ability to model market opportunities integrating epidemiology, population, and adoption scenarios to support product strategy development.
• Collaborate in the creation and management of training materials on disease state and products.

Requirements

• Bachelor’s degree
• Minimum of 5 years product management experience in medical device or related industry
• Able to travel for business as needed.