Sr. Product Marketing Manager

Responsibilities

• Shaping go-to-market strategy for Automation Anywhere’s AI-native APA platform and Agentic AI solutions for IT (AI for ITSM, AIOps and Service Desk)—connecting innovation to meaningful customer value
• Defining clear, differentiated positioning and messaging that makes complex technology simple, human, and compelling
• Translating technical capabilities and insights into cohesive narratives that resonate with both practitioners and executive audiences
• Staying ahead of the competitive landscape by continuously analyzing market, customer, and competitor signals to inform strategy and storytelling
• Partnering cross-functionally with Product, Sales, and Marketing to bring launches, campaigns, and initiatives to life
• Developing high-impact content, including sales narratives, presentations, demos, customer stories, and digital assets that drives buyer action
• Enabling sales teams with the tools, messaging, and proof points they need to win—developing playbooks, sales assets, and competitive battlecards that help a global sales force outperform the competition
• Leading high-impact product launches that reinforce our position as a category leader
• Partnering with Demand Generation to build programmatic campaigns that drive measurable conversion and revenue, not just awareness
• Reviewing campaign and pipeline performance to optimize GTM strategies

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 7+ years of product marketing experience in a high-growth environment
• A deep understanding of IT Service Desk, ITSM and AIOps market is a plus. You know who the players are, where the gaps lie, and how to win
• A proven ability to take "under-the-hood" technology and turn it into a simple, emotional, and urgent business story. You know how to rise above the noise
• A track record of owning end-to-end GTM initiatives that activate every corner of the business—from engineering and sales to product management and the executive board
• A high-ownership, high-energy mindset. You thrive in fast-paced environments where collaboration is the default and velocity is the goal

Preferred

• Ability to translate complex, technical AI/APA capabilities into clear, compelling, and emotionally resonant stories that influence both technical buyers and executive stakeholders
• Strong presence and credibility when engaging cross-functional leaders (Product, Sales, Marketing) and executive audiences—able to align stakeholders and drive decisions through clear, confident communication
• Proven ability to lead through influence (not authority), partnering seamlessly across teams to drive GTM execution, launches, and revenue-impacting initiatives
• Deep curiosity about customers, competitors, and market trends—paired with the ability to turn insights into actionable strategy that sharpens positioning and drives competitive advantage
• High-energy, results-oriented approach with a strong sense of ownership—someone who moves quickly, iterates, and takes accountability for delivering measurable business outcomes

Benefits

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• Variety of health care and well-being benefits
• Paid family/parental leave
• We are a designated “Best Place to Work” for 2 years in a row! Learn more here
• Newsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more here