Responsibilities

• Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches
• Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space
• Oversee strategy, execution, and performance of cross channel global marketing plans to build awareness, adoption and engagement of key features
• Partner with various product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience on Amazon Music
• Partner and consult across with the Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience
• Develop compelling GTM creative assets (video, social, Owned & Operated) working cross-functionally with creative designers
• Provide copywriting guidance
• Advocate for the optimal customer experience when working on UX design with product teams
• Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting