Responsibilities

• Develop and maintain Archer Faris's core positioning and messaging framework, including value propositions by persona, use case, and competitive context
• Translate product capabilities into clear, compelling narratives for CISOs, CROs, VPs of Third-Party Risk, and procurement stakeholders
• Own the competitive intelligence function, tracking the TPRM, AI governance, and agentic security landscape and producing analysis the sales team can actually use
• Build and maintain a library of sales enablement assets including pitch decks, one-pagers, competitive battlecards, objection handling guides, and talk tracks
• Partner with the Sr. Growth Marketing Manager on campaign messaging, content strategy, and integrated GTM programs
• Collaborate with Product to develop launch materials for new features and capabilities, ensuring external messaging reflects product reality
• Support the development of customer-facing content including case studies+videos, solution briefs, white papers, ROI calculations, social posts, and website copy. Lead webinars as the SME and speak at trade shows/events
• Contribute to a written culture by producing work that is clear, precise, and built to be used. Leverage AI and build agents where appropriate