Responsibilities

• Ideate, manage, and execute marketing strategies to drive listener and subscriber growth for Amazon Music's tiers, globally.
• Lead complex, cross-functional product marketing go-to-market initiatives for product features and launches.
• Partner closely with marketing and product teams to influence their roadmaps to optimize for listener growth at scale.
• Lead strategy and requirements to fund qualitative and quantitative research to inform product messaging and positioning to drive growth goals, sharing insights and next steps with leadership.
• Identify and pursue cross-category opportunities, partnering with teams across Amazon.
• Play a lead role in identifying ROI and metrics for new Marketing strategies, partnering with BI, Product and Finance orgs to identify trade-offs and recommendations.
• Leverage new or emerging trends to identify new customer audiences and journeys to unlock higher listener and subscriber growth.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience presenting metrics and progress to goal to senior leadership

Preferred

• Experience with customer segmentation, profiling, and targeting
• Experience with A/B Testing or Multi-Variate Testing or both
• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience in marketing or marketing research
• MBA

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave