Responsibilities

• Define and own multi-year marketing strategy for the Tablet portfolio, driving revenue impact and influencing product roadmaps through market intelligence and customer insights
• Lead cross-organizational go-to-market execution for multiple concurrent global product launches, partnering with VP and Director-level stakeholders across Product, Sales, Finance, and Operations
• Establish marketing frameworks, measurement methodologies, and best practices that scale across the Devices organization
• Own comprehensive market segmentation strategy and voice-of-customer programs that inform org-wide decisions
• Drive P&L-level business metrics including revenue, market share, and customer acquisition, using data-driven insights to influence multi-million dollar investment priorities
• Lead international expansion strategy, including market entry plans, localization, and strategic partnerships across diverse geographies
• Mentor senior product marketers and build organizational capability through thought leadership and talent development

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience developing and executing on GTM strategies that are large in scope
• Experience working cross-functionally across marketing, product management, analytics, UX, and research

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers.
• Learn more about our benefits at https://amazon.jobs/en/benefits.