Responsibilities

• Lead end-to-end go-to-market strategy for major product and partner launches and platform capabilities by defining launch frameworks, deliverables, and cross-functional execution plans
• Develop and evolve product positioning and messaging frameworks that differentiate Alkami’s platform in competitive fintech markets by synthesizing customer insights, product and partner capabilities, and market trends
• Drive strategic collaboration with Product Management to influence roadmap priorities by bringing structured customer, competitive, and market intelligence into product planning discussions
• Conduct deep competitive and market analysis to identify emerging threats, opportunities, and whitespace that inform positioning and commercialization strategies
• Define and operationalize messaging architecture that aligns product, platform, and partner narratives across marketing, sales, and customer lifecycle communications
• Lead development of strategic sales enablement programs by creating narratives, demo frameworks, and competitive guidance that strengthen sales effectiveness
• Partner with Demand Generation, Partner Marketing and Content Marketing to design campaigns that connect product value to measurable pipeline and adoption outcomes
• Guide internal teams on product storytelling and differentiation by establishing messaging standards and frameworks used across marketing and revenue teams
• Support and shape ecosystem and partner go-to-market initiatives by aligning positioning, messaging, and materials for integrated or reseller-led solutions
• Analyze product performance, win/loss insights, and market feedback to refine messaging and inform future go-to-market strategies