Sr. Product Marketing Manager, Alexa Lifecycle Marketing

Bellevue, WA (On-site)

$143K/yr – $193K/yrSenior Level6+ years expFull time

Posted 1 day ago

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Job Summary

Own and optimize customer funnels and cross-channel campaigns, driving acquisition and retention, while leading creative development, metrics, and experiments to inform GTM and product teams.

Own end-to-end marketing programs
Lead experimentation and data-driven optimization
Collaborate with GTM, Product, and Creative teams

Job Description

Responsibilities

Analyze and improve customer funnels, continuously optimizing to drive better customer experiences and conversion
Develop cross channel marketing campaigns that deliver against acquisition and retention targets
Lead the briefing and development of creative assets
Lead the development and implementation of campaign and business performance metrics
Drive ongoing experimentation plans
Deliver feedback loops to Go To Market and Product teams to drive continuous improvements in product development and positioning

Requirements

6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Knowledge of analytics tools and web traffic reporting

Preferred

Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Experience with AI/ML technologies

Benefits

health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parental leave
comprehensive benefits including health insurance
Learn more about our benefits at https://amazon.jobs/en/benefits

Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018

Cerritos, California, USA

171 employees (30 in marketing)

www.amazon.com/reli