Sr. Product Marketing Manager

USA (Remote)

$120K/yr – $160K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive adoption of Aha!’s product development tools by leading product marketing for GTM launches, messaging, and training, with a focus on the Builder product.

  • Own GTM launches and materials for the Builder-focused product
  • Must-have: Seven+ years in product marketing at a high-growth B2B SaaS company
  • Standout: Deep product development domain familiarity and ability to drive acquisition from awareness to trial

Job Description

Responsibilities

  • Sr. Product Marketing Managers at Aha! drive the interest and adoption of our growing suite of product development tools.
  • The product marketing group is responsible for communicating the unique value of our products and services.
  • We own a broad range of activities — from managing weekly go-to-market launches to hosting live product trainings and producing tools that support our Customer Success team.

Requirements

  • Seven+ years of experience in product marketing at a high-growth B2B SaaS company
  • Experience defining differentiated positioning and messaging for a new solution in a rapidly evolving market
  • Deep familiarity with the product development domain and curiosity about the evolving ways modern teams build software
  • Proven success driving acquisition from awareness to trial conversion
  • Enthusiasm for driving social conversations and participating in online debates
  • Worked collaboratively with a product and broader marketing team to drive interest and adoption

Preferred

  • Experience with AI in product development
  • Strong history of delivering launches and content across multiple formats (blogs, videos for social media, website content, live trainings, and success stories)

Benefits

  • Grow with us We offer comprehensive benefits — including profit sharing — and aim to provide equivalent coverage for international teammates.
  • - U.S. base salary range: $120,000-$160,000, plus profit sharing
  • - Retirement contributions: Percentage of total pay, contributed monthly
  • - Medical, dental, and vision: Many teammates are covered at 100%
  • - Paid time off: Up to 200 hours off per year
  • - Parental leave: 30 to 90 days, plus paid care/bereavement leave
  • - Learning stipend: Up to $1,000 annually, plus paid learning time
  • - Volunteer opportunities: Available throughout the year
Aha! logo

Aha!

4.6 Glassdoor

Aha! is the world's #1 product development software. We help more than 1 million product builders go from discovery to delivery and bring their strategy to life. Our suite of tools includes Aha! Roadmaps, Aha! Discovery, Aha! Ideas, Aha! Whiteboards, Aha! Knowledge, Aha! Teamwork, and Aha! Develop. Product teams rely on our expertise, guided templates, and training programs via Aha! Academy to be their best. We are proud to be a very different type of high-growth SaaS company. The business is self-funded, profitable, and 100% remote. We are recognized as one of the best fully remote companies to work for, champion the Bootstrap Movement, and have given over $1M to people in need through Aha! Cares. Learn more at www.aha.io.

Founded in 2013
Menlo Park, California, USA
415 employees (42 in marketing)
87% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
788.7K
Monthly Google Ads Budget
$400.2K
Traffic Source Mix
Search
30.2%
Direct
58%
Referral
9%
Social
1.4%
Paid
1.4%

Headcount Trend

Current headcount: ~415

Marketing Team

Marketing Team Size
20 (5% of company)
Median Career Experience
14.5 years
Median Tenure
4.3 years

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