Responsibilities

• Own the CC Pro   business :   Define the overarching   pro-tier   strategy   for how we consistently   grow our   pro-tier   business . This includes   setting   a long-term vision for our B2 C   pro-tier offer ing   as well as driving annual/quarterly   plans   to hit   acquisition, migration, and attrition   revenue forecasts.
• Deeply Understand Customers:   Lead customer and market research to   identify   pro-tier   audience needs   and   use cases   to shape   cross-functional testing   roadmaps .
• Champion acquisition, monetization,   and engagement   efforts:   Serve as the POC across product teams for acquisition, engagement, and retention   initiatives   with an emphasis on   CPro   Gen AI use and monetization.
• Drive   Global Business   Growth :   Partner with international PMMs to   test culturalized   initiatives to better align pro-tier plan value with global   customer needs and price sensitivities.

Requirements

• 7+ years in product /portfolio marketing and go-to-market strategy , ideally in creative or marketing SaaS.
• A   keen   understanding of   strategic   and   operational planning to   hit   business goals   and   the   financial literacy to analyze the impact of   initiatives against revenue and engagement forecasts .
• Proven experience owning and delivering successful   portfolio   and   GTM strategies for B2 C   customer segments.
• Strong storytelling, writing, and communication skills—able to distill complex ideas into compelling, customer-facing messaging   and positioning frameworks.
• Proven   cross-functional leadership skills, with experience driving complex initiatives   and navigating tradeoffs   in matrixed environments.
• BA/BS degree preferred OR 7+ years in Marketing OR equivalent practical experience.