Sr. Product Marketing Manager, Acquia Source

USA (Remote)

$130K/yr – $150K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the go-to-market spine for Acquia Source CMS and DAM, shaping the moments that move buyers from signal to action with AI-native velocity.

  • Own positioning and messaging for CMS/DAM to influence buyer conversations and sales assets.
  • Lead end-to-end launches and feature releases with a strong emphasis on value storytelling and competitive differentiation.
  • Build AI-forward, proof-driven assets and a scalable value-selling framework for the content/marketing-cloud category.

Job Description

Responsibilities

  • Own positioning and messaging for Source CMS and DAM.
  • Run launches and feature-release support end to end.
  • Maintain competitive coverage for the content and marketing-cloud category with support from our head of competitive intelligence
  • Build AEO / AI-citation proof points and sales-play assets on a value-selling spine (Signal > Value > Action).
  • Partner with the Source Evangelist (user-facing proof and technical content) and with Demand Gen.

Requirements

  • 5+ years in product marketing or a closely related role.
  • A strategist, not a content marketer. You think critically about the moments of impact and drive the positioning, rather than producing assets on a treadmill.
  • AI-first ways of working. You use AI to move faster and automate low-value work, and you can tell real agentic strategy from automation in a dressed-up costume.
  • Presentation and demo skills. Everyone here presents and demos on stage; you are compelling live, in a product demo, a customer session, or a conference talk.
  • Strong, clear writing that turns product capability into marketing-buyer value, and reliable launch execution.
  • Experience in CMS and DAM categories is a must

Nice to have

  • Working knowledge of AEO / GEO.
  • Familiarity with Drupal and the Acquia product line

Benefits

  • Acquia is proud to provide best-in-class benefits to help our employees and their families maintain a healthy body and mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more!
  • We are an organization that embraces innovation and the potential of AI to enhance our processes and improve our work. We are always looking for individuals who are open to learning new technologies and collaborating with AI tools to achieve our goals.
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Acquia

3.6 Glassdoor

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.

Founded in 2007
Boston, Massachusetts, USA
1.1K employees (55 in marketing)
59% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
266.2K
Monthly Google Ads Budget
$77.2K
Traffic Source Mix
Search
42%
Direct
47.5%
Referral
8%
Social
1.5%
Paid
0.9%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
38 (4% of company)
Median Career Experience
19 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$18.4M
Last Raise
$16.9M
Series Unknown, 6 years ago

Funding History

  • Jan 2020
    Series Unknown • $16.9M
  • Dec 2018
    Seed
  • Sep 2018
    Series A • $1.5M

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