Sr Product Manager - Marketing Technology Activation at TEKsystems | Atlanta, GA | $75/hr – $80/hr

TEKsystems

Sr Product Manager - Marketing Technology Activation

Atlanta, GA (On-site)

$75/hr – $80/hrSenior LevelContract

Posted 5 weeks ago

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Job Summary

GrowthLoop-led activation roadmap owner turning martech data into channel-ready engagement across emails, social, SMS, and online while managing API, data, and identity integrations.

GrowthLoop to activation channels: data connections, identity activation, and partner integrations.
Story-to-delivery: translate business needs into user stories, run agile ceremonies, and define API/file-transfer specs.
Data-driven governance: validate integrations with SQL/BigQuery and report to leadership.

Job Description

Own the product roadmap for marketing technology activation - defining vision, strategy, OKRs, and priorities in partnership with the product principal and business stakeholders
Manage the connection between the customer data platform (GrowthLoop) and end activation channels including email service providers, paid social, SMS, display, and online
Write user stories and product requirements documentation that translates business and technical requirements into executable engineering work
Run agile product ceremonies with engineering partners - sprint planning, backlog grooming, standups, and retrospectives
Work with engineering partners to understand API contracts, file transfer requirements, FTP configurations, and batch job specifications for system integrations
Define and document the end-to-end customer journey for content and activation - understanding how creative assets are authored, stored, and delivered through the martech stack to end channels
Support the evaluation and integration of identity activation partners including LiveRamp and similar data collaboration platforms
Leverage SQL and BigQuery to support data analysis, validate integration performance, and inform product decisions
Communicate roadmap status, risks, and opportunities to Senior leadership and cross-functional stakeholders
Cross-System Integration & Technical Requirements Development: understand data needs, formats, API contracts, and ensure integrations are built correctly the first time

TEKsystems

3.8 Glassdoor

We’re TEKsystems and TEKsystems Global Services. We accelerate business transformation for our customers, so they can capitalize on change and master the momentum of technology. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies.

Founded in 1983

Hanover, MD, US

26K employees (712 in marketing)

www.teksystems.com

74% recommend to a friend

81% CEO approval