Sr. Product Manager, Marketing Systems

USA (On-site)

$146K/yr – $204K/yrSenior Level7+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive the product strategy for Marketing Technology, leading cross-functional initiatives across Marketing, Loyalty, Email Campaigns, Customer Service, Personalization, and Promotions to deliver omni-channel experiences.

Define strategy and roadmap for Marketing Technology solutions.
Lead cross-functional programs and mentor teams to deliver omni-channel experiences.

Job Description

Responsibilities

Define and execute the product strategy and roadmap for Marketing Technology solutions.
Lead initiatives across Marketing, Loyalty, Email Campaigns, Customer Service, Personalization, and Promotions.
Translate business objectives and user needs into actionable product requirements and features.
Partner with business and technology leaders to prioritize investments and align product delivery with enterprise goals.
Drive the development and enhancement of best-in-class omni-channel customer experiences.
Manage the full product lifecycle, from discovery and planning through delivery and continuous improvement.
Oversee and mentor a team QA Analysts and Business Analysts.
Establish key performance indicators and measure product success against business outcomes.
Foster strong collaboration across Marketing, Digital, Customer Service, Technology, and Operations teams.

Requirements

Bachelor’s degree in Business, Technology, or Computer Science or equivalent years of experience
7+ years of experience in Product Management, preferably leading Marketing Technology, Loyalty, CRM, Personalization, Customer Service, or Digital Commerce initiatives.
Proven experience defining product vision, strategy, roadmaps, and feature prioritization for enterprise-scale technology solutions.
Strong understanding of customer engagement platforms, marketing automation, promotions, loyalty programs, and omni-channel experiences.
Experience leading cross-functional teams and collaborating with business stakeholders, engineering teams, vendors, and executive leadership.
Strong analytical and data-driven mindset with experience leveraging metrics and customer insights to inform product decisions.

Preferred

Certified Scrum Product Owner (CSPO), Product Manager/Product Owner, or similar product management certifications are preferred.
Experience with marketing technology platforms, CRM solutions, loyalty systems, customer data platforms (CDPs), or personalization technologies is highly desirable. Salesforce is desirable

Total Wine & More

Total Wine & More is America‘s Wine Superstore®—the country‘s largest independent retailer of fine wine. Founded in 1991 when brothers David and Robert Trone opened our first wine store in Delaware. Today, we operate in 280+ stores across 30 states and the District of Columbia, and continue to grow!Our typical store carries more than 8,000 world-class wines from every wine-producing region in the world. In addition, Total Wine & More carries more than 2,500 beers, from America‘s most popular beers to hard-to-find microbrews and imports, and more than 3,000 different spirits from every price range and category. Total Wine & More is committed to having the lowest prices on wine, beer, and spirits every day. Our strength is our people. We are always looking for motivated, talented people who are interested in working for a company with an entrepreneurial spirit and a passion for providing best-in-class service. Our retail stores and corporate office (called the Store Support Center) provide opportunities for career growth and advancement. We strive to ensure that all Team Members feel that they are a part of the business, as they are valuable resources to our guests, co-workers and communities.Whether you are new to the world of wine or a great wine enthusiast, we are dedicated to bringing you the Total Wine Experience!

Founded in 1991

Bethesda, Maryland, USA

5.5K employees (739 in marketing)

www.totalwine.com