Responsibilities

• Own the connective tissue between marketing and product at Kraken Consumer — a remit with real scope to shape how millions of people discover and return to our products.
• Build something from the ground up: the roadmap, the intake model and the standards for how marketing and product work together are all yours to define.
• Sit at the centre of the acquisition funnel, where small improvements in conversion compound into meaningful growth.
• Unlock new acquisition channels by building the product surfaces they depend on — paid social, search, affiliates and offline campaigns.
• Shape a fast-growing mobile acquisition motion, including in-product social, creator partnerships, community and friend-referral mechanics.
• Own both halves of the lifecycle: bringing new users in, and giving existing users compelling reasons to come back.
• Work in one of the most competitive corners of consumer fintech, where conversion craft and product quality genuinely decide who wins.
• The opportunity
• The team
• What you bring

Requirements

• Own the marketing product roadmap end to end, and build the process that turns campaign ideas into shipped product work.
• Design and launch tailored campaign experiences — the in-app and web journeys users land in from push, email, social and paid.
• Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, and convert accordingly.
• Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
• Apply user psychology and sharp UX thinking to find where the funnel leaks, then run the experiments that close the gaps.
• Improve landing page and search performance, and build the product foundations that make paid and offline channels measurable and worth the spend.
• Partner with marketing, design, engineering and data as the single point of ownership for growth enablement.
• Define the acquisition and reactivation metrics that matter, and report on them honestly — including when an experiment doesn't land.